The United Nations health agency hired Hill + Knowlton Strategies on June 30, 2020, according to a U.S. Department of Justice document.
The contract signed with the public relations firm, which cost $135,000, was effective from May 1 to June 15 and was intended to reach the following groups of influencers:
- Macro Influencers—those with large followings (1M+) such as celebrities for greater amplification of WHO messaging
- Micro Influencers—those with smaller but highly engaged followings who function as trusted advisors and informed validators
- Hidden Heroes—those without significant followings but who nevertheless shape and guide conversations, such as health experts appearing frequently on news programs
- The scientific, medical and health community—to ensure they believe and advocate the advice given
- Media—to ensure that articles are balanced in a time of concern verging on panic and uncertainty
- NGOs —to ensure peer groups and local grassroots organizations endorse the role of WHO and its advice
- The informed public—those that read everything and use their own channels and networks to validate or invalidate claims
According to an article in the Town Hall, after the WHO was severely criticized by President Trump for its mishandling of the pandemic, and for constantly repeating the propaganda of the Chinese Communist Party (CCP), and even delaying the declaration of a health emergency at the request of leader Xi Jinping, which resulted in many more deaths that could have been avoided, the image of the WHO collapsed and overnight it ceased to be the undisputed “authority” on international health.
When already in December 2019 pneumonia cases were known in Wuhan and there were some reports of cases from Chinese health authorities, it was only at the end of January that the WHO declared the CCP Virus a pandemic. By then, 5 million Chinese had left Wuhan, bringing the virus to the entire country and the world. However, the WHO praised the Party for its response to the pandemic.
Not only the United States, another example was the role of Taiwan, which alerted the WHO as early as December to the pandemic, but the agency ignored and even blocked Taiwan’s attempts to participate in the meetings because of pressure from the CCP. On this point, the WHO should have differentiated, if it is to be considered an independent body, between the danger to people’s health and the CCP’s political agenda.
To date, Taiwan has only recorded fewer than 10 deaths from the CCP Virus.
The actions of the WHO and its relationship with the Chinese Communist Party made people lose faith in it and it is a moral and ethical question whether it is right or wrong that, with the funding from the countries that are part of the United Nations, the WHO has made this public relations expenditure to remedy its own corruption, instead of openly admitting that it works under the influence of the Chinese Communist Party.