A funeral service has been held in Denmark for the three children of a business tycoon who were killed during the Easter bombings in Sri Lanka.

Holch Povlsen, the owner of the Bestseller clothing chain, comforted his wife, Anne, and their surviving daughter, Astrid, as three flower-covered coffins were brought out of hearses at Aarhus Cathedral.

The family was staying at the Shangri-La Hotel in the capital of Colombo when it was attacked. More than 350 people died in bombings in Sri Lanka on April 21.

CEO of clothing brand Bestseller, Anders Holch Povlsen and wife Anne, attend the funeral service for their three children at Aarhus Cathedral, Denmark, Saturday May 4, 2019, who were victims of the bombings in Sri Lanka on April 21. More than 350 people were killed in bombings of churches and hotels in Sri Lanka on Easter Sunday. (Mads Claus Rasmussen/Ritzau Scanpix via AP)
CEO of clothing brand Bestseller, Anders Holch Povlsen and wife Anne, attend the funeral service for their three children at Aarhus Cathedral, Denmark, Saturday May 4, 2019, who were victims of the bombings in Sri Lanka on April 21. More than 350 people were killed in bombings of churches and hotels in Sri Lanka on Easter Sunday. (Mads Claus Rasmussen/Ritzau Scanpix via AP)

Members of the Danish royal family and Danish Prime Minister Lars Loekke Rasmussen attended the emotional service Saturday.

Holch Povlsen, 46, is the sole owner of the Bestseller clothing chain, the biggest shareholder of fashion retailer ASOS and the largest private landowner in Scotland.

Denmark's Crown Princess Mary and her children Princess Isabella, center, Prince Vincent, left, and Princess Josephine, attend the funeral service for the three children of the CEO of clothing brand Bestseller, Anders Holch Povlsen and wife Anne, at Aarhus Cathedral, Denmark, Saturday May 4, 2019, who were victims of the bombings in Sri Lanka on April 21. More than 350 people were killed in bombings of churches and hotels in Sri Lanka on Easter Sunday. (Mads Claus Rasmussen/Ritzau Scanpix via AP)
Denmark’s Crown Princess Mary and her children Princess Isabella, center, Prince Vincent, left, and Princess Josephine, attend the funeral service for the three children of the CEO of clothing brand Bestseller, Anders Holch Povlsen and wife Anne, at Aarhus Cathedral, Denmark, Saturday May 4, 2019, who were victims of the bombings in Sri Lanka on April 21. More than 350 people were killed in bombings of churches and hotels in Sri Lanka on Easter Sunday. (Mads Claus Rasmussen/Ritzau Scanpix via AP)
Denmark's Prime Minister Lars Loekke Rasmussen, right, arrives for the funeral service for the three children of the CEO of clothing brand Bestseller, Anders Holch Povlsen and wife Anne, at Aarhus Cathedral, Denmark, Saturday May 4, 2019, who were victims of the bombings in Sri Lanka on April 21. More than 350 people were killed in bombings of churches and hotels in Sri Lanka on Easter Sunday. (Mads Claus Rasmussen/Ritzau Scanpix via AP)
Denmark’s Prime Minister Lars Loekke Rasmussen, right, arrives for the funeral service for the three children of the CEO of clothing brand Bestseller, Anders Holch Povlsen and wife Anne, at Aarhus Cathedral, Denmark, Saturday May 4, 2019, who were victims of the bombings in Sri Lanka on April 21. More than 350 people were killed in bombings of churches and hotels in Sri Lanka on Easter Sunday. (Mads Claus Rasmussen/Ritzau Scanpix via AP)

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