Since the Chinese regime came to power, it has used all measures to implement its policies, and propaganda and disinformation have been great tools. Although in the economic field, the Chinese Communist Party (CCP) has allowed foreign brands to enter the Chinese market, recently, the famous brands Adidas and Nike suffered a significant drop in their revenues while domestic rival companies prospered.

For example, the Chinese sports brand Anta revealed in its half-yearly report that its revenues reached $3,721 million.

Although Anta Sports Products is a prestigious brand in China, to stand out, it had to participate in sporting events, including the 2008 Olympic Games in Beijing. Since then, the company has maintained steady growth. Also, this year, the company provided uniforms to athletes who will represent China at the 2022 Olympic and Paralympic Games to gain market share.

The Adidas company said, “Given the continued widespread COVID-19-related restrictions, Adidas now expects revenues in Greater China to decline at a double-digit rate during the remainder of the year.”

For the first time in terms of revenue, the Nike Corporation was overtaken by Anta Group, the 31-year-old sports company, which ranked first in the Chinese sports market.

Specialists assure that both foreign companies will suffer from an excess of stock, which will be challenging to sell in the second half of the year due to the “sharp slowdown in consumer spending” and challenging macroeconomic conditions.

The Chinese sports brands Li Ning and Xtep, on the other hand, ranked second and third in the Chinese market, increasing their earnings in the first half of the year. Li Ning’s revenue increased by 21.7%, and Xtep’s international revenue increased significantly by 37.5%.

Adidas and Nike face CCP-driven boycott

Chinese sportswear and footwear companies have long sought to outdo their multinational rivals through extensive advertising and marketing budgets on social media and CCP nationalist propaganda.

But these Chinese companies owe their recent success to the boycott of foreign companies after they decide to stop buying cotton from the Xinjiang Uighur Autonomous Region following accusations of human rights abuses against the Uighur community.

After the Trump administration banned all imported cotton from Xinjiang in 2020 and all products made from that material, the CCP began a boycott campaign against the foreign companies involved.

The Worker Rights Consortium reported that major U.S. brands and retailers import over 1.5 billion cotton-containing garments from Xinjiang annually. The U.S. companies realized more than $20 billion in profit from the retail market.

Since 2020, the Chinese regime has started its propaganda team, carrying out campaigns on social networks, exposing foreign corporations as disloyal to the CCP. For that reason, they stopped buying cotton from China.

The CCP’s crackdown intensified when the United States enacted a Uighur Forced Labor Prevention Act (UFLPA) in June. The Act requires companies importing goods from China’s Xinjiang region to provide “clear and convincing evidence” that no components were produced with slave labor.

The CCP’s boycott of multinationals caused them to disappear from China’s most popular trading platforms, and used one of its most well-known tools to change society’s narrative. Chinese influencers, paid by the CCP, are dedicated to urging communities on Chinese social networks such as Weibo and in groups such as the Communist Youth League to punish such brands.

Concerning the international allegations against human rights by the CCP, the Chinese regime has been responsible for misinforming Chinese society, hiding the truth of the facts and its crimes against humanity.

Adidas and Nike bought Uighurs from the CCP to enslave

According to Uighur testimonies, factory workers were treated as slaves. They suffered the worst human rights atrocities, such as indoctrination, torture, forced abortion, infanticide, rape, and forced removal of organs from living people to be sold to the organ transplant industry.

The allegations claim that the CCP built over 1,000 concentration camps for Uighurs and other Muslim minorities in Xinjiang.

An investigation shows that Nike used Uighur slave labor in its sportswear factories.

According to the report, the Nike factory has guard towers, barbed wire fences, and police surveillance offices so no one can escape.

A second investigation says that cotton supplied to the multinational sportswear companies Adidas and Fila was obtained from Uighur workers transferred directly from “re-education camps.”

It was also learned that a total of 83 international companies benefit from Uighur slave labor outside Xinjiang.

The investigation also confirmed that the CCP is responsible for selling ethnic Uighurs as slaves to foreign companies. The brands involved in the allegations are Nike, Apple, BMW, Nintendo, Adidas and Gap.

Local Chinese companies are far from becoming world-class

The CCP has succeeded in changing society’s preferences and tastes with its propaganda policy and indoctrination in favor of local corporations.

However, according to marketing experts, the new fashion among Chinese youth has strong nationalistic elements. Ancient designs that originated in the Tang dynasty to high-tech symbols such as 5G and high-speed trains, space rockets and everything that represents national pride for the Chinese regime.

In addition, Huang Xiaojing, chief strategy officer and partner at Yang Design, said that young people’s buying decisions are driven by curiosity rather than product quality.

For example, Chen Yufei, winner of the individual gold medal in women’s badminton, proved that the Li Ning brand was unreliable for intense training. During the Tokyo Olympics, the young woman suffered a cut on a toe with a wire-like object that suddenly appeared in one of her sports shoes.

Although China has managed to export all kinds of products and the term “made in China” is well known throughout the world, it should be clarified that its fame is not for quality, but just the opposite. Thus, although the prices of Chinese products are much more affordable compared to other foreign brands, their lack of quality, and above all, their production with slave labor, will inevitably lead to the failure of Chinese companies.

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