A recruitment criterion by the BBC for its trainee production management assistant role with the Science Unit in Glasgow has sparked controversy over racial treatment, reports the Daily Mail.

The BBC’s latest move to boost a more diverse media industry came from a collaboration with Creative Access, a UK organization that shares the same desire of having more people of color and minority groups in the regime. 

“The BBC is a welcoming, inclusive organisation committed to representing and reflecting our audiences. We support a scheme organised by Creative Access, an independent organisation dedicated to increasing diversity in the creative industries, which provides development roles, fully in line with the Equality Act,” said a BBC spokesperson on June 18. 

According to the Daily Mail, although the Equality Act 2010 prohibits positive discrimination, “positive action” can still be tolerated for trainee and internship roles if a workplace has an under-representation situation.

As Creative Access provides online, the opening positions from the BBC would be for “black, Asian and ethnically diverse candidates” only, and the successful applicants will have a chance to work for three of its popular shows, the Springwatch, The One Show, and The Truth About series.

“The successful candidate will be someone with a desire to build a career in the TV industry and a demonstrable interest in BBC Studios,” said the Creative Access advert.

BBC prioritizing people of color was not any breaking news. The UK news outlet has been eloquent in its endorsement of diversity in the industry. It especially believes that the media could meet more audience demand if more people of color were in the forces. 

Earlier this year, the BBC introduced a Diversity And Inclusion Plan, which aims to have 50 percent women, 20 percent black and ethnic minority, and 12 percent disabled in its workforce. The plan also targets to offer chances to other under-represented sectors of society, including “those at mid-career level,” reports the Daily Mail.

“The BBC’s public purpose, and its global reach and reputation, draw people to work with us from all corners of the world and from very different backgrounds,” said the BBC website

“But we know that not everyone’s experience matches their expectations, or is as fulfilling as it should be. We know we’re not getting the most from some of the brilliant and talented people we attract, or that we lose them far too early.”

In opposition to the UK news media’s ambition, skeptics said that it was no different from discrimination towards people of white color. 

“Maybe it is better for the BBC to be honest and open about their racial discrimination policies, than keep quiet about them and allow white people to waste their time applying for jobs when there is no chance of their being appointed,” wrote Twitter user Peter Sewell. 

“Difficult to see how the BBC can continue to justify being a national broadcaster in a country which is indigenously caucasian,” said @rozhubley.