On Monday, Nov. 22, Target, like other retailers, announced that it will be closed for Thanksgiving Day and will continue to do so into the future.
However, Target stated that some employees would be working in its distribution operations and call centers during holidays.
“What started as a temporary measure driven by the pandemic is now our new standard. One that recognizes our ability to deliver on our guests’ holiday wishes both within and well beyond store hours,” Target CEO Brian Cornell informed workers, as the Daly Wire reported.
Target joined other shops in initiating Black Friday sales a day earlier a decade ago, sparking a post-Thanksgiving mania. Many companies have followed suit to compete with Amazon.com and other rapidly growing online shopping sites.
Target has improved employee retention tactics to combat the labor shortages plaguing many other American companies.
“The way we achieve our staffing goals is [to] retain the team we have,” said Target chief operating officer John Mulligan.
According to the National Retail Federation, holiday sales in the United States increased 8.2% year over year in November and December 2020. The growth of 2021 might be between 8.5% and 10.5%.
Walmart, Trader Joe’s, and Aldi have all announced Thanksgiving closures.
By chartering its ships, Walmart has withstood the supply chain crisis. This action resulted in 11.5% larger stocks and a 9.2% increase in sales between the retail giant’s third quarters of 2020 and 2021.
Overall, Thanksgiving is not considered an important sales day, and it’s not even in the top ten because retailers often open at 5 p.m. But it was a significant internet sale day.
According to the Adobe Digital Economy Index, the Thanksgiving holiday was only surpassed by Cyber Monday and Black Friday in terms of online sales in 2020.