A group of researchers hopes to use psychology to promote vaccines by observing how customers make decisions through a mental, emotional, and behavioral process.
According to a recent article on the World Economic Forum (WEF) website by three scholars, “Overcoming COVID-19 vaccine hesitancy, procrastination, and rejection” is “the greatest marketing communication challenge of our lifetime.”
Rohit Deshpandé, the Sebastian S. Kresge Professor of Marketing at Harvard Business School; Ofer Mintz of Sydney University of Technology; and Imram Currim, Professor of Marketing at the Paul Merage School of Business, University of California, Irvine, co-authored the post.
Misinformation and knowledge
The three authors proposed a campaign to combat vaccination misinformation, outlining how to change people’s perceptions about the vaccine.
The committee proposed a policy of openly engaging those who were uncertain about the injection, noting that many of them believed it was “rushed” and had underreported negative effects.
Local authorities can handle this by proactively reaching out to skeptics and educating them through media such as phone calls, direct mail, television, billboards, and digital means.
According to the three authors, those who resist the injection have strong feelings about it, and using information sources trusted by these people could improve their feelings regarding the vaccine.
However, in the fight against so-called vaccine misinformation, particularly on social media, more assertive approaches were advocated for. To do this, “training and funding” should be made available to medical professionals and non-profit organizations.
The three authors proposed using emotional fear-mongering against vaccine skeptics. “Another way to improve vaccine sceptics’ feelings is to play into a fear of missing out (FOMO), both socially and economically,” wrote the group.
Vaccine advertising is never-ending
To encourage vaccines, several governments and localities in the United States offer cash incentives and free transportation or hold lotteries and massive block parties, reported the Life Site.
Businesses should be encouraged to participate by offering paid time off, free products, and lottery prizes.
Concerns about safety are being overlooked
Despite focusing on vaccine promotion, marketing experts failed to acknowledge the valid worries that many people, even medical professionals, have about the experimental vaccines.
Over 324 million doses of COVID-19 vaccine have been given in the United States from December 14, 2020, through June 28, 2021.
Between December 14, 2020, and June 18, 2021, the government’s Vaccine Adverse Event Reporting System (VAERS) received 387,087 total adverse event reports, including 6,113 deaths and 31,240 serious injury reports.
Meanwhile, despite being completely vaccinated, nearly 4,100 people have been hospitalized or died with COVID-19, according to data supplied by the Centers for Disease Control and Prevention (CDC).
Furthermore, COVID-19 vaccines are causing a major worry for various reasons, including their hasty development and the use of aborted fetal cell lines.
Dr. Marissa Brand is an expert not just on health but also on vaccine ingredients and ethical difficulties in vaccine development, such as the use of aborted fetal material.
She is a board-certified Doctor of Natural Medicine and Doctor of Humanitarian Services with a PhD in Natural Medicine.
Although the two COVID vaccines, the Pfizer and Moderna injections, do not contain aborted fetal cells in the finished product, they are used “in the development and research,” according to Dr. Brand.
At the same time, the Johnson & Johnson and AstraZeneca shots do include the DNA of aborted children.
On the other hand, Bishop Strickland has opposed vaccines against COVID-19. In a December 2020 letter to his diocese, he wrote “I urge you to reject any vaccine that uses the remains of aborted children.”
He later tweeted, “The fact remains that ANY vaccine available today involves using murdered children before they could even be born.” He added, “I renew my pledge — I will not extend my life by USING murdered children. This is evil WAKE UP!”
We have ‘to live the truth that Jesus Christ has revealed to us.’
“I would encourage people to resist any forcing of receiving these vaccines,” Bishop Strickland said. “We need to look at all the sides of the issue and make a well-informed conscience decision” according to what Church doctrine teaches.