The pro-life film ‘Unplanned’ climbed to the top of the chart on Amazon’s sales list on the first day of its DVD release, on Tuesday, Aug. 13.
Pure Flix Entertainment’s film, which chronicles the moral journey of Abby Johnson, former director of a Planned Parenthood abortion clinic that became a pro-life activist, was also a resounding blockbuster in theaters, raising $19 million since its March 30 release.
“It’s just really exciting,” Johnson told The Western Journal. “I think it just shows that the issue of abortion is certainly not settled in our country.”
“I hope this empowers pro-life people and encourages them to get out in their community and be pro-life with the people around them,” Johnson added.
The film, in less than a day, surpassed the best-selling film and television streaming on Amazon Prime as well, even Walt Disney’s all-time blockbuster film, Avengers: Endgame, according to The Daily Signal.
However, it has not been easy for the ‘Unplanned’ team to get here as the film has faced numerous attacks and boycotts from different areas.
Twitter ads promoting the film were canceled without justification on the day of the premiere, it was given an ‘R’ rating [not suitable for children under 18] and the group even received death threats.
“We, at the very beginning, really just hoped and prayed that any negative attack that came out about the movie would be used for good and promote the film,” Johnson told the Journal. “And that’s exactly what’s happened,” she added.
“Getting the ‘R’ rating helped us tremendously. We didn’t really see it at the time, but it generated a lot of attention and a lot of press for the movie. It raised a lot of questions about why a film that shows an abortion, or intimated abortion, would be rated ‘R.’”
The film also faced refusals to broadcast its ads from cable television channels, including Lifetime, Travel Channel, Cooking Channel, HGTV, Food Network, Hallmark Channel, and USA Network.
Fox News Channel and Christian Broadcasting Network did accept ads.
The film “Unplanned” stars Ashley Bratcher as Johnson and was written and directed by Chuck Konzelman and Cary Solomon.