President Donald Trump offered Boeing some veteran business advice on what to do with the troubled 737 Max jets.
The president tweeted on April 15 that, if he were in charge of Boeing, he would “FIX” the plane, “add some additional great features, & REBRAND the plane with a new name.” He added: “No product has suffered like this one.”
What do I know about branding, maybe nothing (but I did become President!), but if I were Boeing, I would FIX the Boeing 737 MAX, add some additional great features, & REBRAND the plane with a new name.
No product has suffered like this one. But again, what the hell do I know?
— Donald J. Trump (@realDonaldTrump) April 15, 2019
He jabbed at himself jokingly, “What do I know about branding, maybe nothing (but I did become President!)”
Airlines and countries around the world have grounded the Boeing 737 Max or banned it from airspace after an Ethiopian Airlines crash last month. A crash involving the same model happened off Indonesia in October.
Trump once owned an airline called the Trump Shuttle.
Boeing 737 Tragedy
When tragedy struck the airlines mid-March, President Trump ordered that all Boeing 737 Max 8s and Max 9s be grounded until more information was gathered about the crash.
The president may joke that he knows “nothing” about branding, but as a veteran businessman, when he speaks on business, many leaders in the business industry’s are listening.
According to a September 2017 Forbes estimate, Donald Trump’s net worth is $3.1 billion. Of that, $1.6 billion is in New York real estate; $570 million is in golf clubs and resorts; $500 million is in non-New York real estate; $290 million is in cash and personal assets; and $200 million is in brand businesses.
Yet, as business-minded as President Trump is, he doesn’t lose sight of his patriotic service to this country. He has kept his promise to forgo a presidential salary while in office, donating his earnings each quarter to different programs. Last year the president donated a paycheck to the Small Business Administration.
Administrator Linda McMahon accepted the check for $100,000 at a White House press briefing on Oct. 3, 2018.
McMahon said the money would go toward the SBA veterans program, specifically a training program aimed at veterans interested in entrepreneurship.
The Associated Press contributed to this report.