Heaven Hill, a whiskey and bourbon producer, and distributor advised consumers not to drink its ‘Rittenhouse’ branded rye if they plan to use it to celebrate the Kyle Rittenhouse trial judgment, claiming that there is no link between the two.

On Friday, a jury declared teen Kyle Rittenhouse “not guilty” after days of deliberation over evidence that included comprehensive video footage in the shooting deaths of two men and injuring of a third during a brawl in Kenosha, Wisconsin last year.

Some whiskey fans began buying bottles of “Rittenhouse Rye” to commemorate what they saw as a righteous outcome. The brand name is derived not from the recent court case but Rittenhouse Square in Philadelphia, an open-space park designed by William Penn and named for an early 19th-century papermaker.

The revelation was initially reported on Monday by Whiskey Raiders, a trade newsletter for the spirits sector, reported Daily Wire.

“A quick search reveals a great number of tweets regarding celebrating the verdict with Heaven Hill’s rye. ‘Bartender, give me a Rittenhouse Rye on the rocks and make it a double! Justice has been served,’ wrote one user.'”

Heaven Hill wasn’t happy about the free advertising, tweeting: “We have been disheartened to learn that some individuals and businesses have been using our Rittenhouse Straight Rye Whiskey brand to celebrate the Kyle Rittenhouse case verdict, despite the profound loss of life from those events.

“There is no link between our Rittenhouse Rye brand, which was started post-Prohibition to commemorate Rittenhouse Square, and this case.

“It is our strongly held belief that in serious matters such as this, where lives were lost and people deeply affected, there is no cause for celebration, but an instead deep reflection on how we can make the world a more peaceful and respectful place for all.”

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