It seems that the lab-grown meat industry is an increasingly attractive business for Hollywood celebrities. Recently, actors Leonardo DiCaprio and Ashton Kutcher invested money in companies dedicated to producing artificial meat intended to replace real meat.
Kutcher and Israeli manager and writer Guy Oseary lead a group that includes other showbiz personalities and announced that they are partnering with 3D lab-grown meat manufacturing company MeaTech 3D Ltd, according to a press release issued by the company.
This group is looking to help the company solidify its position as a market leader.
“We are delighted to partner with MeaTech and assist it in its journey to become the market leader in cultured meat production,” said the well-known actor.
“We are excited about MeaTech’s innovative technologies, which we believe position MeaTech to be the leader in industrial scale production of cultured meat, a key for a more sustainable and clean meat production,” Kutcher added.
He also pointed out that they can greatly help the company as they have expertise in marketing and social media.
“We intend to work closely with MeaTech’s management to help MeaTech implement its strategy and achieve its goals and global success by leveraging our marketing, strategic expertise, and network,” he added.
In addition, on September 22, through a press release, the Israeli company Aleph Farms and the Dutch company Mosa Meat announced investments made by Di Caprio.
These two companies are also leaders in the meat market, Mosa Meat presented in 2013 the first hamburger of this kind, and Aleph Farms presented in 2018 the first steak and this year the first T-bone steak.
“Mosa Meat and Aleph Farms offer new ways to satisfy the world’s demand for beef, while solving some of the most pressing issues of current industrial beef production. I’m very pleased to join them as an advisor and investor, as they prepare to introduce cultivated beef to consumers,” said the Titanic actor.
The Dutch company’s CEO, Maarten Bosch, said:
“Leonardo DiCaprio’s work to bring about positive change is closely aligned with our mission at Mosa Meat. We are thrilled to bring him on board as advisor and investor and work together to feed current and future generations sustainably.”
Another company that would be thinking of making inroads into this industry is Nestlé.
The giant Swiss company is considering getting into the race to grow meat in a lab and replace the livestock industry, according to a source with knowledge of the matter, News24 reported.
The ethical and ‘healthy’ issues
In a June 1 report, Nestlé admitted that nearly 70% of its food does not meet the standards of what is considered healthy food as most of its products are considered “ultra-processed” and bad for long-term health.
Richard Young, policy director of the Sustainable Farming Trust, said:
“In some ways, if we could produce this miracle food to get rid of the intensive livestock production there would be some advantages, but it strikes me that the very last thing we need is more processed food: we need to move to the real food,” Young said at the Oxford Real Farming Conference on January 9, 2021.
Furthermore, there are still no studies or evidence that synthetic proteins or “cultured meat” can replace the calories and provide the energy that real meat offers to the human body, nor whether these products will have an impact on people’s health.