Lego, the Danish toymaker, said on Wednesday July 14, that it has ordered an Utah-based gun manufacturer to avoid making handgun products appear like it’s a multi-colored Lego building brick gun.

In a short statement, Lego stated, “We have contacted the company and they have agreed to remove the product from their website and not make or sell anything like this in the future.”

The firearm in question is a bespoke semi-automatic Glock handgun that looks a lot like a Lego toy.

Gun manufacturer, Culper Precision, located in Provo, created the Block 19 firearm “to create an opportunity to talk about the enjoyment of the shooting sports and the joy that can only be found in marksmanship practice and training,” according to its Instagram account.

“We here at Culper Precision are grateful for the attention that Block19 is currently getting across the globe,” they stated. They also emphasized that individuals had the freedom to personalize their homes, but that responsible gun owners take precautions to keep their weapons safe.”

The business did not immediately respond to queries seeking further information. As of Wednesday July 14, the Block19’s product page had been removed.

Last week, Shannon Watts, the founder of the gun-control group Moms Demand Action, brought attention to the product on Twitter, and dubbed it “a recipe for disaster”.

“We have already seen tragedies happen when unsecured firearms are around children and they don’t look like toys,” she added in a statement. According to the group’s study, unintentional gunshot fatalities by youngsters of themselves or others increased by more than 30% between March and December 2020, compared to the same period the year before.

A record-breaking jump in gun purchases in the United States began as the coronavirus pandemic spread in 2020. Gun rights are politically significant in conservative areas like Utah, which joined seven other states this year in relaxing gun regulations by eliminating the need for citizens to get permits to carry weapons in public.

Ole Kirk Kristiansen created Lego in 1932. The term LEg GOdt is taken from two Danish words that mean “play well.”