A consumer group has called on one of the world’s largest toymakers to stop selling assault-style toy weapons, according to the Daily Wire.

According to the Empire State Consumer Project, Hasbro is violating its stated mission to “ deliver joy, creativity, and connection around the world and across generations.”

So, the group wrote a letter to the board of Hasbro, the company that produces the Nerf toys, calling for them to remove assault-style toy weapons from their product line.

“How does promoting play with huge automatic weapons create joy, creativity, and connection around the world, and across generations, and make the world a better place for children? How do these weapon products use your business as a force for good? Who would this child be shooting with his cache of assault weapons?” the letter read.

The letter criticized the toy company creating a demand for toy weapons where it otherwise wouldn’t exist.

“It’s a matter of this being a very vulnerable consumer group,” the letter continued. “Children buy what they see and we’re not sure this is driven by market demand for assault weapon toys by children or the industry creating the demand.”

The letter also singled out a commercial that a child’s parents giving him progressively larger Nerf guns until the child’s grandmother shows up and gives him the Ultra One, a drum-fed toy gun that can hold 25 soft darts.

“As we watch holiday toy commercials, we see the Nerf Ultra One and other extreme Nerf machine guns for children and are reminded of mass shootings that have devastated American children and families for decades now. In these times, the TV ad for this product plays like a Saturday Night Live parody, except that it is not at all funny,” the letter said.

Parents agreed with the Empire State Consumer Project’s stance, WROC reported.

“Actually kind of shocking to see that whole round of bullets on the gun itself. I would definitely not buy it, wouldn’t recommend it,” Lisa Lagana said.

“There’s too much violence in our world, especially gun violence in the United States. So it’s not a good thing to set a precedent, when you’re a kid, of a gun like that,” Debbie Cutter said.

Empire State Consumer Project by News 8 WROC on Scribd

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