New York’s Madison Avenue was awash with live Indian music, food and dancing as it hosted the city’s annual Sikh (SEEK’) Day Parade.

Saturday’s celebration came with an effort to raise funds for a national TV ad campaign aimed at combating what organizers say is the bullying of Sikh children, especially those wearing the turban that is their traditional headwear.

The hourslong Manhattan parade is hosted by the New York-based Sikh Cultural Society.

Participants practice Gatka, a martial art, as they march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
Participants practice Gatka, a martial art, as they march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)

The Sikh religion was born more than 500 years ago in India’s Punjab region. After a 1984 genocide, many left.

In New York, Sikhs are most visible in the borough of Queens, though the parade was held in Manhattan.

Participants wear headbands with the image of the Khanda, the symbol of the Sikh faith, during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
Participants wear headbands with the image of the Khanda, the symbol of the Sikh faith, during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
A participants twirls a Shastar, a weapon used in the martial art Gatka, during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
A participants twirls a Shastar, a weapon used in the martial art Gatka, during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
A Sikh woman watches as participants march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
A Sikh woman watches as participants march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
Participants march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
Participants march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
Participants march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)
Participants march down Madison Avenue during the Sikh Day Parade, celebrating the Sikh holiday of Vaisakhi, Saturday, April 27, 2019, in New York. (AP Photo/Mary Altaffer)

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