FOX Sports ignored a pro-life commercial, but will include a commercial featuring drag queens/LGBTQ activists during the Super bowl on Feb. 2, when the Kansas City Chiefs will face the San Francisco 49ers.
NBC News reported that for the first time, drag queens will appear in a Super Bowl advertisement, which could reach around 100 million viewers. In addition to the first drag queen-filled ad, Super Bowl LIV will also have the annual game’s first female and openly gay coach: Katie Sowers of the 49ers.
LGBTQ marketing strategist Bob Witeck celebrated the significance of the ad, telling NBC, “For queer audiences, it is an art form and an ‘outsider’s’ language,” Witek said of drag. “Reaching the Super Bowl means taking our language into every home in the nation and millions around the world.”
Witeck said the Sabra ad, which could reach around 100 million viewers during the Super Bowl, is indicative of a sea change in the public perception of drag, which he said has been normalized in the mainstream for many years, thanks in large part to the success of the award-winning reality show “RuPaul’s Drag Race.”
Meanwhile, pro-life advocates with the new Faces of Choice organization said they have been waiting at least six months to purchase ad time during the Super Bowl, but were repeatedly ignored, according to LifeNews. Their powerful new ad premiered at the March for Life last week, and it featured the stories of more than a dozen people who survived abortions.
Lyric Gillett, the 28-year-old founder of Faces of Choice and producer of the ad, said they have provided a shortened version ready to air during the big game, as well as all the necessary documentation and answered its legal team’s questions, but the network still did not give her an answer.
“Every great human rights movement in history has been anchored in the stories and the faces of its victims,” Gillett said. “That’s what we aim to do; we simply want to tell their forgotten stories and there’s no larger mega-phone than the Super Bowl. After months of correspondence with the Fox network, we are asking for a definitive answer immediately.”
Gillett’s organization and My Faith Votes launched a campaign this week urging pro-lifers to contact the network and ask for a final decision on the ad.
They asked people to email Fox Corp. Senior Vice President of Standards and Practices Barbara De Santis, Vice President of Commercial Clearance Maryana Dezarlo, Senior Vice President of Ad Sales Jim Reeder, and Executive Vice President and Corporate General Counsel Claudia Teran. The pro-life organizations also began a petition here.
If the network refuses to run the spot, Gillett encouraged pro-lifers to shut off the commercials during the Super Bowl and take time to watch the abortion survivors’ stories instead on YouTube.