If you want to use Facebook, you must allow it to track your online activities, including where you check-in, which groups you join, and with whom you connect. This information is mainly used to offer more relevant advertising to you, resulting in more profit for Facebook. Unfortunately, you can’t stop Facebook from gathering this data because it’s the deal you make when you sign up.
After the social media giant was exposed for allegedly using a secret tracking technique, iPhone users were encouraged to remove their Facebook apps. Facebook has been detected “secretly” collecting crucial data without anyone realizing it. Worse, the only way to disable this very intrusive tracking is to delete the application.
According to Forbes, security researchers have issued an urgent warning that Facebook uses the iPhone’s accelerometer to track a continuous stream of your movements, which can be used to establish locations, secretly track app users and monitor activities.
Researchers Talal Haj Bakry and Tommy Mysk warn that “Facebook reads accelerometer data all the time. If you don’t allow Facebook access to your location, the app can still infer your exact location only by grouping you with users matching the same vibration pattern that your phone accelerometer records.”
Facebook later attempted to explain away the issue of secret tracking of its users on iPhones. However, in a statement to Forbes, it confirmed that “we use accelerometer data for features like shake-to-report, and to ensure certain kinds of camera functionality such as panning around for a 360-degree photo or for camera.”
“Although the accelerometer data seems to be innocuous,” Mysk told Forbes, “it’s jaw-dropping what apps can make up of these measurements. Apps can figure out the user’s heart rate, movements, and even precise location. Worse, all iOS apps can read the measurements of this sensor without permission. In other words, the user wouldn’t know if an app is measuring their heart rate while using the app.”
On Thursday, Oct. 28, Facebook introduced its latest company name, rebranding the owner of Facebook, Instagram, and WhatsApp as “Meta.”
According to New York Post, in a lengthy online event, founder Mark Zuckerberg stated that the company’s previous name “doesn’t encompass everything that we do.”
Therefore, at the Facebook Connect augmented and virtual reality conference, the name change was announced. Zuckerberg said the company’s long-term plan is to create a “metaverse”—a virtual reality world where people may interact, work, play games, and create art.
“Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people. And the metaverse is the next frontier, just like social networking was when we got started,” Meta CEO Mark Zuckerberg said.
The change comes as Facebook tries to shake off a slew of scandals following the leak of company research showing Instagram’s negative effect on teen mental health, Facebook’s struggles to stop human trafficking on its platform, and the widespread dissemination of false election news on its sites.