David Hogg, a 20-year-old liberal activist and survivor of the Parkland shooting left Good Pillow, a “progressive” pillow firm he founded in February this year. Hogg began Good Pillow in competition with MyPillow, owned by conservative Mike Lindell, a vocal supporter of former President Donald Trump. 

According to Hogg, the company will now operate entirely under the control of co-founder William LeGate. A biography on Good Pillow’s website reads the business is “well underway.”

Hogg became a household name in 2018 after a school shooting at Marjory Stoneman Douglas High School in Parkland, Florida, where 17 people were killed. Since then, Hogg has been a vocal spokesperson for reforming gun laws, co-founding a student-led gun control organization called “March for Our Lives” with some of his classmates.

“We were met with immediate and overwhelming support. But I soon realized that given my activism, schoolwork, and family commitments, I could not give 100% to being a full time co-founder at Good Pillow,” he said. Hogg explained that “The reasons for my departure rest entirely with me and my own personal commitments and I truly wish Will nothing but the best.”

Over the next several months, I will be taking some time to focus on my studies in college and advance the gun violence prevention movement with March For Our Lives and personally.

— David Hogg (@davidhogg111) April 10, 2021

 

“While the tragedy and trauma I experienced does shape me, like many other survivors of gun violence, it is not even close to who I am fully and I am looking forward to using this time to grow myself as an organizer, friend, son, and brother,” he concluded.

In a tweet in early February, Hogg said that he could run Good Pillow and make products better than MyPillow.

.@williamlegate and I can and will run a better business and make a better product all with more happy staff than Mike the pillow guy while creating US based Union jobs and helping people. 

This pillow fight is just getting started.

— David Hogg (@davidhogg111) February 4, 2021

“A couple weeks ago, a very spontaneous interaction over Twitter between me and William LeGate led to us trying to start a progressive pillow company,” he tweeted. “The goal was and still is to create a great pillow that is sustainably produced in domestic unionized factories and have a percentage of those profits benefit progressive social causes.”

A description on Good Pillow’s website reads, “Seven days ago they said it could not be done. Seven days ago we joked online about just how powerful a pillow company could be. To the believers — those who dared to imagine a pillow company could be about more than just pillows — thank you for turning our wildest dreams into reality. Rest assured, Good Pillow is well underway.”

In response to Hogg’s announcement, Lindell said, “Good for them.”

“Nothing wrong with competition that does not infringe on someone’s patent,” Lindell said, expressing his enthusiasm for the competition.

Some retailers have stopped supporting Lindell’s business in recent months. Lindell told Insider’s Grace Dean that 22 retailers, including Kohl’s and Bed Bath & Beyond, recalled MyPillow’s brands after he shared his opinion about election fraud. This may cost him $65 million, he told Insider.