Thirty years after his execution in an electric chair in Florida, serial killer Ted Bundy’s deadly charm continues to captivate and perplex.

A new Netflix documentary series and a movie that debuted at the Sundance Film Festival have stirred up complicated reactions to the handsome former law student who is believed to be responsible for killing at least 30 women and girls in a multiple-state spree that ended 41 years ago with his arrest.

Netflix made a Twitter appeal to viewers telling them to stop focusing on the serial killer’s “alleged hotness.” And some have suggested the new movie starring Zac Efron glamorizes Bundy, which the director rejects.

One psychologist who had interviewed Bundy extensively says he used charm as one of his weapons, and that’s what helped make him such a prolific killer.

FILE - In this Monday, June 25, 1979 file photo, Ted Bundy presents a motion during his murder trial in Miami. (AP Photo)
FILE – In this Monday, June 25, 1979 file photo, Ted Bundy presents a motion during his murder trial in Miami. (AP Photo)
FILE - In this July 6, 1979 file photo, Ted Bundy, right, confers with Margaret Good, a member of his defense team, during jury selection for Bundy's murder trial in Miami, Fla. (AP Photo/Pool)
FILE – In this July 6, 1979 file photo, Ted Bundy, right, confers with Margaret Good, a member of his defense team, during jury selection for Bundy’s murder trial in Miami, Fla. (AP Photo/Pool)
FILE - In this April 13, 1978 file photo, mourners say goodbye to Kimberly Leach at the funeral for the 12-year-old girl in Lake City, Fla. (AP Photo)
FILE – In this April 13, 1978 file photo, mourners say goodbye to Kimberly Leach at the funeral for the 12-year-old girl in Lake City, Fla. (AP Photo)
FILE - In this Jan. 15, 1978 file photo, an unidentified woman peers through drapes on the second story balcony of the Chi Omega sorority house at Florida State University in Tallahassee, Fla. (AP Photo/Mark Foley)
FILE – In this Jan. 15, 1978 file photo, an unidentified woman peers through drapes on the second story balcony of the Chi Omega sorority house at Florida State University in Tallahassee, Fla. (AP Photo/Mark Foley)
FILE - In this June 13, 1977 file photo, Ted Bundy appears in cuffs after being recaptured just outside of Aspen City limits. (AP Photo)
FILE – In this June 13, 1977 file photo, Ted Bundy appears in cuffs after being recaptured just outside of Aspen City limits. (AP Photo)
FILE - In this 1977 file photo, serial killer Ted Bundy, center, is escorted out of court at the Pitkin County courthouse, Aspen, Colo. (Ross Dolan/Glenwood Springs Post Independent via AP)
FILE – In this 1977 file photo, serial killer Ted Bundy, center, is escorted out of court at the Pitkin County courthouse, Aspen, Colo. (Ross Dolan/Glenwood Springs Post Independent via AP)
FILE - This 1977 file photo shows the jail cell from which suspected serial killer Ted Bundy escaped on Dec. (Ross Dolan/Glenwood Springs Post-Independent via AP)
FILE – This 1977 file photo shows the jail cell from which suspected serial killer Ted Bundy escaped on Dec. (Ross Dolan/Glenwood Springs Post-Independent via AP)
FILE - In this June 1977 file photo, police officers inspect a vehicles at a roadblock near Glenwood Springs, Colo. (Ross Dolan/Glenwood Springs Post-Independent via AP)
FILE – In this June 1977 file photo, police officers inspect a vehicles at a roadblock near Glenwood Springs, Colo. (Ross Dolan/Glenwood Springs Post-Independent via AP)
FILE - In this July 5, 1979 file photo, accused serial killer Ted Bundy wears a Seattle Mariners T-shirt in court in Miami, as he presents is own motions and made a request for a typewriter in his Dade County jail cell. (AP Photo)
FILE – In this July 5, 1979 file photo, accused serial killer Ted Bundy wears a Seattle Mariners T-shirt in court in Miami, as he presents is own motions and made a request for a typewriter in his Dade County jail cell. (AP Photo)
FILE - In this July 18, 1979 file photo, Nita Jane Neary, right, looks at drawing in court as prosecution attorney Larry Simpson holds additional prints during the murder trial of Ted Bundy in Miami, Fla. (AP Photo/Pool)
FILE – In this July 18, 1979 file photo, Nita Jane Neary, right, looks at drawing in court as prosecution attorney Larry Simpson holds additional prints during the murder trial of Ted Bundy in Miami, Fla. (AP Photo/Pool)
FILE - This 1979 file photo shows Ted Bundy, convicted murderer, in a Miami courtroom. (AP Photo)
FILE – This 1979 file photo shows Ted Bundy, convicted murderer, in a Miami courtroom. (AP Photo)
FILE - In this Jan. 25, 1989 file photo, a toy bunny is hung in effigy by Jerry Jackson of Atlanta Ga. (AP Photo/Mark Foley)
FILE – In this Jan. 25, 1989 file photo, a toy bunny is hung in effigy by Jerry Jackson of Atlanta Ga. (AP Photo/Mark Foley)
FILE - In this Jan. 24, 1989 file photo, Louise Bundy, mother of convicted murderer Ted Bundy, wipes away a tear in her dining room in Tacoma, Wash. (Russ Carmack/The News Tribune via AP)
FILE – In this Jan. 24, 1989 file photo, Louise Bundy, mother of convicted murderer Ted Bundy, wipes away a tear in her dining room in Tacoma, Wash. (Russ Carmack/The News Tribune via AP)
In this photo made available by the Sundance Institute, Zac Efron and Lily Collins appear in
In this photo made available by the Sundance Institute, Zac Efron and Lily Collins appear in “Extremely Wicked, Shockingly Evil and Vile,” directed by Joe Berlinger, an official selection of the Premieres program the 2019 Sundance Film Festival. (Brian Douglas/Sundance Institute via AP)

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