In light of the new voting bill signed into law by Georgia’s governor on March 25, Apple CEO Tim Cook has joined the chain of business leaders who voiced out against the state’s decision. 

Cook wrote a statement to Axios on Thursday, April 1, supporting that voting right is a fundamental element of civil democracy, “American history is the story of expanding the right to vote to all citizens, and Black people, in particular, have had to march, struggle and even give their lives for more than a century to defend that right.”

Hence, the CEO pressed that due partially to technological aid, voting should be much more accessible for “every eligible citizen.”

The statement concluded with “we support efforts to ensure that our democracy’s future is more hopeful and inclusive than its past.” 

Apple’s statement was criticized as a reluctant response by 9to5mac, especially when it was one of the lastest to propose its opinion against Georgia’s voting law. “Cook’s preference in controversial political matters is generally to speak indirectly rather than express outright condemnation,” the news settler reported. 

Gov. Brian Kemp signed the SB 202 as he claimed to reinforce election integrity. The legislation seeks to reduce the use of ballot drop boxes, imposes new voter identification standards, and forbids anyone other than poll workers from supplying food or drink to voters in line at the polls.

Critics of the law complain that it makes voting more challenging for Black voters and other minorities. Civil-rights organizations and Democratic leaders are among the main antagonists of the legislation and have demanded businesses in the state to use their influence to overturn the law.

At a point, it is reported that companies were threatened with boycotts when they did not voice their opinion, according to CNN

Delta CEO Ed Bastian, Coca-Cola CEO James Quincey, and JPMorgan Chase CEO Jamie Dimon are among the other business leaders who have contributed a voice in protest against the SB 202 package, with Delta and Coca-cola the two Georgia based corporations. 

Apple is the company that develops Face ID system on the now world popular smartphone series, the Apple iPhones, and it also requires user’s identify confirmation for Apple Card and Apple Watch, which according to the Gateway Pundit’s viewpoint, could be ironic that the company would want to speak against ID requirement for voters.