Apple on Monday, June 3, announced upcoming changes to its phone and computer software intended to highlight its increasing emphasis on digital services and to further position it as a fierce guardian of personal privacy. Julie Ask a technology analyst at Forrester Research, said, “There’s a lot more transparency of who has what data about the consumers and Apple is giving consumers more control around how their data information is being used.”

The revisions previewed during a developer’s conference in San Jose, California, included a new feature that will let people log into apps and other services with an Apple ID instead of relying on similar sign-in options from Facebook and Google—two companies that mine data to sell advertising. Apple said it won’t collect tracking information about users from that service.

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Apple executives also claimed that iOS 13 will open apps faster and features a new version of the Face ID system that will unlock your phone 30 percent faster.

Apple’s improvements in artificial intelligence also hatched a new photo-management tool that picks out the best photos taken on a certain day or in an entire month or year.

Apple also unveiled several new apps for its smartwatch, including independent apps that don’t rely on the iPhone in another sign of the company’s determination to lessen its dependence on that product. Julie Ask said, “With the Apple watch it’s becoming a more autonomous device not unlike the iPad and the other devices. So when we see the introduction of an app store, it’s a more autonomous device. I think also Apple continues to build its leadership in the health care space.”

The App Store will be available on the watch, making it possible for people to find and download apps right on their watches—expanding the availability of purchases that generate commissions for Apple.  

Tags: Categories: U.S. Business