In this digital era and amid the pandemic, food delivery apps witnessed a rush of new consumers from 2020 to 2021 that they hadn’t seen before. Doordash, Grubhub, and Uber Eats are just a few of the delivery services that are now accessible. In addition, these applications provide users with additional “convenience.”
The problem is that those applications and eateries frequently impose additional costs dubbed “convenience fees.”
Most people are willing to pay a few more dollars to avoid the time and trouble of driving to the restaurant themselves. The issue arises when there is a lack of transparency.
Chick-fil-A may have discovered this the hard way as angered consumers have filed a lawsuit accusing the fast-food business of price gouging. Already a Texas businessman has filed a seperate complaint about their lengthy queues.
According to a new class-action complaint, while promising users lower prices, Chick-fil-A secretly raises the cost of products purchased for delivery.
According to the Sept. 28 Manhattan federal court filing, lead plaintiffs Susan Ukpere of the Bronx and Aneisha Pittman of Newark, NJ, say that the chicken chain’s delivery customers face a 25 to 30% markup while advertising that consumers only need to pay $2.99 or $3.99.
In reality, ordering a 30-count chicken nugget order for delivery costs $5-6 more than ordering the same item using the same mobile app for pickup or ordering in-store.
Ukpere claims Chick-fil-A overcharged her on orders for delivery she placed on the Chick-fil-A website for a spicy deluxe sandwich meal. As a result, she said, “hundreds of thousands of Chick-fil-A customers … have been assessed hidden delivery charges they did not bargain for.”
The class action complaint claims that “This hidden delivery upcharge makes Chick-fil-A’s promise of low-cost delivery patently false.” Adding, “since the beginning of the COVID-19 pandemic, Chick-fil-A has moved aggressively into the food delivery business, exploiting an opportunity presented by Americans’ reduced willingness to leave their homes.”
Chick-fil-A, when it comes to their service, speaks a big game. They’re well-known for their overly-polite texts, which are rife with “my pleasure.” They also offer to provide clients with the best discounts on high-quality chicken. “Chicken, Joy, Delivered” is even on their Twitter bio. Plaintiffs in a new class-action lawsuit, on the other hand, aren’t so sure. They claim that the chain’s hidden prices are a moral disgrace.
Pittman and Ukpere’s federal court application was made in the last week of September in Manhattan. It claims that Chick-fil-A overcharges customers with markups of up to 30% on occasion.
They use their personal statistics and experiences ordering from the chain as proof. For example, the women claim that ordering a 30-count of chicken nuggets for delivery instead of pickup saves them $6. The same situation occurred when they ordered a spicy chicken sandwich deluxe meal.