With one week to go before the famous Oscar Awards, a NY Times report acknowledges that the awards industry is in free fall in ratings, and the apparent reason could be the rise of leftist political speeches by Hollywood “stars” that have risen sharply in recent years.
As the NY Times reports, the Nielsen consulting firm’s Oscar ratings were already in free fall before the pandemic caused by the CCP Virus or COVID-19, dropping 44 percent between 2014 and last year.
A similar drop in the same period was suffered by the Golden Globes show, following its last edition in February this year.
“Increasingly, the ceremonies are less about entertainment honors and more about progressive politics, which inevitably annoys those in the audience who disagree,” the Times reported in the face of speculation that the 2021 Oscars will be a resounding flop.
In the article, the Times quoted an anonymous Oscar producer who revealed that in-depth analyses of the ratings show that the political celebrity lectures are, in fact, a major turnoff.
“One recent producer of the Oscars, who spoke on the condition of anonymity to discuss confidential metrics, said minute-by-minute post-show rating analysis indicated that ‘vast swaths’ of people turned off their televisions when celebrities started to opine on politics,” the Times added.
Along with falling viewership of the Oscar and Golden Globe Awards, the Grammy Awards also suffered the same phenomenon, which in its 2021 version lost 53% of viewers from the previous year.
The drop in ratings does not seem to be accidental. It occurs precisely when Hollywood personalities increasingly use the ceremonies and cameras as opportunities to defend their political views, generally associated with the left and globalism, ranging from climate change to racial inequality and gender ideology.
This controversial attitude on the part of the Academy is yet another sign that the politicization of Hollywood is not limited only to its actors but has penetrated deeply into the entire film industry. Spreading leftist ideas seems to take priority over the study of what viewers are interested in seeing and hearing.
Paradoxically, despite indicators that people are tired of leftist speeches and false moral lessons from the stars, the Academy of Motion Picture Arts and Sciences, the body in charge of broadcasting and producing the Oscars, has no plans to shorten the winners’ speeches. Far from that, the Academy plans to increase the time available, Reuters reported.
Moreover, the Oscars have become overly polished and predictable. “The Oscars used to be the only time when you got to see movie stars in your living room, and very frequently it was a hoot,” Ms. Basinger, the Hollywood historian, said. “Some seemed a little drunk. Some wore weird clothes. A few had hair hanging in their face.”
And there is simply awards show fatigue. There are at least 18 televised ceremonies each year, including the MTV Video Music Awards, BET Awards, Teen Choice Awards, Academy of Country Music Awards, Billboard Music Awards, CMT Music Awards, Tony Awards, People’s Choice Awards, Kids’ Choice Awards, and Independent Spirit Awards.