A financial firm CEO was killed along with three other people when a small plane he was flying crashed shortly after takeoff at Georgia’s DeKalb-Peachtree Airport on Friday afternoon, Oct. 8, a report said.

Jonathan Rosen, 47, the CEO of Entaire Global Companies, was piloting the single-engine Cessna P210N plane when it crashed and exploded into flames, FOX 5 Atlanta reported.

The victims were identified as Rosen, a 14-year-old family member of Rosen’s, one of the teen’s friends, and another family friend. None of the passengers survived the crash.

Rosen was also the founder of the Jonathan Rosen Family Foundation, a charity that helps students learn about financial literacy.

Keith Berry, a photographer on the scene, reported the tragedy “happened pretty fast,” as onlookers were horrified.

“It crashed, it landed, and I don’t know if it was just a hard landing but it flipped and then it caught fire,” he said.

“It happened pretty fast. And the fire, it turned over and smoked for a second, and engulfed in flames.”

The cause of the crash has yet to be determined as The Federal Aviation Administration and National Transportation Safety Board have launched an investigation.

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