Scholars want to use psychology to ‘promote vaccines’ on World Economic Forum

U.S. 07/02/21, 01:07

A group of researchers hopes to use psychology to promote vaccines by observing how customers make decisions through a mental, emotional, and behavioral process. According to a recent article on the World Economic Forum (WEF) website by three scholars, “Overcoming COVID-19 vaccine hesitancy, procrastination, and rejection” is “the greatest marketing communication ...

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