This year’s Super Bowl ads are designed to entertain and go down easy.

Stella Artois is bringing back Carrie Bradshaw and “The Dude.” Doritos is featuring a remix of “I Want It That Way” by the Backstreet Boys and Chance the Rapper. And some aim for the heart like Microsoft’s ad that shows children with disabilities using its controller.

With ads costing more than $5 million for 30 seconds of media time, advertisers are gambling that their spots will be among the few that stand out — hopefully, not by drawing internet scorn.

Villanova marketing professor Charles Taylor says consumers want humor — not messages that get political.

This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Mark Kelly. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company’s 2019 Super Bowl NFL football spot featuring Mark Kelly. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Forest Whitaker. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company’s 2019 Super Bowl NFL football spot featuring Forest Whitaker. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Ilana Glazer, left, and Abbi Jacobson. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company’s 2019 Super Bowl NFL football spot featuring Ilana Glazer, left, and Abbi Jacobson. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Harrison Ford. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company’s 2019 Super Bowl NFL football spot featuring Harrison Ford. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company's 2019 Super Bowl NFL football spot featuring Harrison Ford. (Amazon via AP)
This undated image made from a video provided by Amazon shows a scene from the company’s 2019 Super Bowl NFL football spot featuring Harrison Ford. (Amazon via AP)
This undated image provided by Anheuser-Busch shows a scene from Budweiser's 2019 Super Bowl NFL football spot. (Budweiser via AP)
This undated image provided by Anheuser-Busch shows a scene from Budweiser’s 2019 Super Bowl NFL football spot. (Budweiser via AP)
This undated image provided by Colgate Total shows an image from the company's 2019 Super Bowl NFL football spot featuring Luke Wilson. (Colgate Total via AP)
This undated image provided by Colgate Total shows an image from the company’s 2019 Super Bowl NFL football spot featuring Luke Wilson. (Colgate Total via AP)
This undated screen grab from video provided by PepsiCo. shows an image from the company's Doritos 2019 Super Bowl NFL football spot featuring Chance the Rapper. (PepsiCo. via AP)
This undated screen grab from video provided by PepsiCo. shows an image from the company’s Doritos 2019 Super Bowl NFL football spot featuring Chance the Rapper. (PepsiCo. via AP)
This undated screen grab from video provided by PepsiCo. shows an image from the company's Doritos 2019 Super Bowl NFL football spot featuring Chance the Rapper and Backstreet Boys. (PepsiCo. via AP)
This undated screen grab from video provided by PepsiCo. shows an image from the company’s Doritos 2019 Super Bowl NFL football spot featuring Chance the Rapper and Backstreet Boys. (PepsiCo. via AP)
This undated screen grab from video provided by PepsiCo. shows an image from the company's Doritos 2019 Super Bowl NFL football spot featuring Backstreet Boys. (PepsiCo. via AP)
This undated screen grab from video provided by PepsiCo. shows an image from the company’s Doritos 2019 Super Bowl NFL football spot featuring Backstreet Boys. (PepsiCo. via AP)
This undated image provided by Michelob ULTRA shows a scene from the company's 2019 Super Bowl NFL football spot featuring Maluma, center. (Michelob ULTRA via AP)
This undated image provided by Michelob ULTRA shows a scene from the company’s 2019 Super Bowl NFL football spot featuring Maluma, center. (Michelob ULTRA via AP)
This undated image provided by Michelob ULTRA Pure Gold shows a scene from the company's 2019 Super Bowl NFL football spot starring Zoe Kravitz. (Michelob ULTRA via AP)
This undated image provided by Michelob ULTRA Pure Gold shows a scene from the company’s 2019 Super Bowl NFL football spot starring Zoe Kravitz. (Michelob ULTRA via AP)
This undated image provided by Michelob ULTRA Pure Gold shows a scene from the company's 2019 Super Bowl NFL football spot starring Zoe Kravitz. (Michelob ULTRA via AP)
This undated image provided by Michelob ULTRA Pure Gold shows a scene from the company’s 2019 Super Bowl NFL football spot starring Zoe Kravitz. (Michelob ULTRA via AP)
This undated image provided by Michelob ULTRA Pure Gold shows a scene from the company's 2019 Super Bowl NFL football spot starring Zoe Kravitz. (Michelob ULTRA via AP)
This undated image provided by Michelob ULTRA Pure Gold shows a scene from the company’s 2019 Super Bowl NFL football spot starring Zoe Kravitz. (Michelob ULTRA via AP)
This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)
This undated image provided by Microsoft shows a scene from the company’s 2019 Super Bowl NFL football spot. (Microsoft via AP)
This undated image provided by Microsoft shows a scene from the company's 2019 Super Bowl NFL football spot. (Microsoft via AP)
This undated image provided by Microsoft shows a scene from the company’s 2019 Super Bowl NFL football spot. (Microsoft via AP)
This screen grab from video provided by Olay shows an image from the company's 2019 Super Bowl NFL football spot featuring Sarah Michelle Gellar. (Olay via AP)
This screen grab from video provided by Olay shows an image from the company’s 2019 Super Bowl NFL football spot featuring Sarah Michelle Gellar. (Olay via AP)
This screen grab from video provided by Olay shows an image from the company's 2019 Super Bowl NFL football spot featuring Sarah Michelle Gellar. (Olay via AP)
This screen grab from video provided by Olay shows an image from the company’s 2019 Super Bowl NFL football spot featuring Sarah Michelle Gellar. (Olay via AP)
This screen grab from video provided by Olay shows an image from the company's 2019 Super Bowl NFL football spot featuring Sarah Michelle Gellar. (Olay via AP)
This screen grab from video provided by Olay shows an image from the company’s 2019 Super Bowl NFL football spot featuring Sarah Michelle Gellar. (Olay via AP)
This undated image provided by Stella Artois shows a scene with Sarah Jessica Parke from the company's Super Bowl spot. (Stella Artois via AP)
This undated image provided by Stella Artois shows a scene with Sarah Jessica Parke from the company’s Super Bowl spot. (Stella Artois via AP)
This undated image provided by Stella Artois shows a scene from the company's Super Bowl spot with Jeff Bridges. (Stella Artois via AP)
This undated image provided by Stella Artois shows a scene from the company’s Super Bowl spot with Jeff Bridges. (Stella Artois via AP)
This undated image provided by Stella Artois shows a scene from the company's Super Bowl spot with Sarah Jessica Parker, right, and Jeff Bridges. (Stella Artois via AP)
This undated image provided by Stella Artois shows a scene from the company’s Super Bowl spot with Sarah Jessica Parker, right, and Jeff Bridges. (Stella Artois via AP)
This undated image provided by Toyota Motor North America shows a scene from the company's 2019 Super Bowl NFL football spot starring Antoinette “Toni” Harris, a female football player at a California community college. (Toyota Motor North America via AP)
This undated image provided by Toyota Motor North America shows a scene from the company’s 2019 Super Bowl NFL football spot starring Antoinette “Toni” Harris, a female football player at a California community college. (Toyota Motor North America via AP)
This undated image provided by Toyota Motor North America shows a scene from the company's 2019 Super Bowl NFL football spot starring Antoinette “Toni” Harris, a female football player at a California community college. (Toyota Motor North America via AP)
This undated image provided by Toyota Motor North America shows a scene from the company’s 2019 Super Bowl NFL football spot starring Antoinette “Toni” Harris, a female football player at a California community college. (Toyota Motor North America via AP)
This undated image provided by Toyota Motor North America shows a scene from the company's 2019 Super Bowl NFL football spot starring Antoinette “Toni” Harris, a female football player at a California community college. (Toyota Motor North America via AP)
This undated image provided by Toyota Motor North America shows a scene from the company’s 2019 Super Bowl NFL football spot starring Antoinette “Toni” Harris, a female football player at a California community college. (Toyota Motor North America via AP)

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