United Airlines is offering to withdraw from a divisive $69 million deal to rename Los Angeles Memorial Coliseum as United Airlines Memorial Coliseum.

The airline wrote to the University of Southern California on Friday after criticism that putting a corporate name on the stadium is disrespectful to its history as a memorial to soldiers who fought and died in World War I.

The name change is part of USC’s extensive, $270 million overhaul of the nearly century-old landmark.

FILE - This July 1, 2009, file photo, shows the Los Angeles Memorial Coliseum with a pair of athlete statues installed for the 1984 Olympics, foreground, in Los Angeles. (AP Photo/Charlie Riedel)
FILE – This July 1, 2009, file photo, shows the Los Angeles Memorial Coliseum with a pair of athlete statues installed for the 1984 Olympics, foreground, in Los Angeles. (AP Photo/Charlie Riedel)

United Airlines California President Janet Lamkin says in the letter that the company saw the deal as a way to partner with USC in modernizing the iconic facility.

The coliseum has hosted two Olympics and been home to major sports teams.

The Associated Press has requested comment from USC.

FILE - This May 11, 2017 file photo, shows the interior of the Los Angeles Memorial Coliseum in Los Angeles. (AP Photo/Jae C. Hong, File)
FILE – This May 11, 2017 file photo, shows the interior of the Los Angeles Memorial Coliseum in Los Angeles. (AP Photo/Jae C. Hong, File)
FILE - In this Sept. 22, 2007 file photo, a rainbow forms over the Los Angeles Memorial Coliseum during the Southern California and Washington State NCAA college football game in Los Angeles. (AP Photo/Chris Carlson, File)
FILE – In this Sept. 22, 2007 file photo, a rainbow forms over the Los Angeles Memorial Coliseum during the Southern California and Washington State NCAA college football game in Los Angeles. (AP Photo/Chris Carlson, File)

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