Mark Zuckerberg’s new “privacy-focused vision” for Facebook seems at first glance like a transformative mission statement. But critics say the Facebook CEO’s announcement this week is less about privacy than expansion.

Zuckerberg talks about a new commitment to private, encrypted communications. The industry was already headed that way.

Critics say Zuckerberg is charting a course for expanding lucrative new commercial services, developing new data sources for tracking people and frustrating regulators who might be eyeing a breakup of the social-media behemoth.

FILE - In this Jan. 9, 2019, file photo, media and guests tour Facebook's new 130,000-square-foot offices, which occupy the top three floors of a 10-story Cambridge, Mass. (AP Photo/Elise Amendola, File)
FILE – In this Jan. 9, 2019, file photo, media and guests tour Facebook’s new 130,000-square-foot offices, which occupy the top three floors of a 10-story Cambridge, Mass. (AP Photo/Elise Amendola, File)

Under Zuckerberg’s plan, Facebook would combine its instant-messaging services WhatsApp and Instagram Direct with its core Messenger app. That way, users of one could message people on the others.

This would also expand the use of encrypted messaging that keeps outsiders — including Facebook — from reading message contents.

FILE - In this Nov. 15, 2018, file photo the icons of Facebook and WhatsApp are pictured on an iPhone in Gelsenkirchen, Germany. (AP Photo/Martin Meissner, File)
FILE – In this Nov. 15, 2018, file photo the icons of Facebook and WhatsApp are pictured on an iPhone in Gelsenkirchen, Germany. (AP Photo/Martin Meissner, File)
FILE - In this April 11, 2018, file photo, Facebook CEO Mark Zuckerberg pauses while testifying before a House Energy and Commerce hearing on Capitol Hill in Washington about the use of Facebook data to target American voters in the 2016 election and data privacy. (AP Photo/Andrew Harnik, File)
FILE – In this April 11, 2018, file photo, Facebook CEO Mark Zuckerberg pauses while testifying before a House Energy and Commerce hearing on Capitol Hill in Washington about the use of Facebook data to target American voters in the 2016 election and data privacy. (AP Photo/Andrew Harnik, File)
FILE- In this April 11, 2018, file photo Facebook CEO Mark Zuckerberg pauses while testifying before a House Energy and Commerce hearing on Capitol Hill in Washington. (AP Photo/Andrew Harnik, File)
FILE- In this April 11, 2018, file photo Facebook CEO Mark Zuckerberg pauses while testifying before a House Energy and Commerce hearing on Capitol Hill in Washington. (AP Photo/Andrew Harnik, File)
FILE- In this May 1, 2018, file photo, Facebook CEO Mark Zuckerberg makes the keynote speech at F8, Facebook's developer conference in San Jose, Calif. (AP Photo/Marcio Jose Sanchez, File)
FILE- In this May 1, 2018, file photo, Facebook CEO Mark Zuckerberg makes the keynote speech at F8, Facebook’s developer conference in San Jose, Calif. (AP Photo/Marcio Jose Sanchez, File)
FILE- In this Jan. 9, 2019, file photo, a man checks his phone inside Facebook's new 130,000-square-foot offices, which occupy the top three floors of a 10-story Cambridge, Mass. (AP Photo/Elise Amendola, File)
FILE- In this Jan. 9, 2019, file photo, a man checks his phone inside Facebook’s new 130,000-square-foot offices, which occupy the top three floors of a 10-story Cambridge, Mass. (AP Photo/Elise Amendola, File)
FILE - In this April 10, 2018, file photo, Facebook CEO Mark Zuckerberg testifies before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington, about the use of Facebook data to target American voters in the 2016 election. (AP Photo/Andrew Harnik, File)
FILE – In this April 10, 2018, file photo, Facebook CEO Mark Zuckerberg testifies before a joint hearing of the Commerce and Judiciary Committees on Capitol Hill in Washington, about the use of Facebook data to target American voters in the 2016 election. (AP Photo/Andrew Harnik, File)
In this April 11, 2018, photo, Facebook CEO Mark Zuckerberg listens to a question as he testifies before a House Energy and Commerce hearing on Capitol Hill in Washington, about the use of Facebook data to target American voters in the 2016 election and data privacy. (AP Photo/Andrew Harnik)
In this April 11, 2018, photo, Facebook CEO Mark Zuckerberg listens to a question as he testifies before a House Energy and Commerce hearing on Capitol Hill in Washington, about the use of Facebook data to target American voters in the 2016 election and data privacy. (AP Photo/Andrew Harnik)

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