Top Republican leaders urgently hope to make the GOP appeal more to Trump supporters by targeting more hard-working Americans.
GOP House Minority Leader Kevin McCarthy plans to market the Republican Party towards those who think fondly of Donald Trump.
McCarthy believes becoming a party for working-class voters could help the GOP attract up to 74 million people who voted for the former president at the November election.
“President Trump gave the Republican Party a political gift: we are now the party supported by most working-class voters,” he said in a letter to Rep. Jim Banks (R-Ind.) shared on DocumentCloud. “Democrats will keep alienating working-class voters because that is what their donors demand, and Republicans should welcome them with open arms by fully embracing an agenda that is worthy of their support.”
The House minority leader said the Trump presidency significantly changed which demographics support the GOP and Democratic Party, and this trend is likely to continue.
“President Trump did not just shift each party’s role—he caused a paradigm reversal,” he said. “After five years, it is clear this reversal is not a temporary realignment contingent on Donald Trump’s presence in the White House—both parties are undergoing coalitional transformations.”
The 2020 GOP presidential campaign attracted donations from an estimated 79 percent of mechanics, 60 percent of small business owners, and 59 percent of custodians.
In comparison, Democrat Joe Biden’s presidential campaign attracted donations from 94 percent of college professors, 86 percent of marketing professionals, and 73 percent of bankers.
“What do janitors, restaurant owners, and car repairmen have in common that motivated each group to donate their hard-earned income to the Republican presidential candidate?” he pondered.
He believes the Republican Party should respond to this shift by embracing the same policies that President Trump advocated for in his first term.
Those policies include adopting a tough stance on illegal immigration and the Chinese Communist Party’s human rights violations. It also involves protecting American jobs, promoting free markets, continuing to fund police, and penalizing big tech companies for suppressing free speech.
The party will also consider holding working-class roundtables, setting up a working families task force, targeting individual and digital donations, and embracing a “made in America agenda.”
“Our electoral success in the 2022 midterm election will be determined by our willingness to embrace our new coalition,” McCarthy said. “House Republicans can broaden our electorate, increase voter turnout, and take back the House by enthusiastically rebranding and reorienting as the party of the working class.”
Sen. Lindsey Graham (R-S.C.) previously hinted that President Trump could once again participate in GOP decision-making.
“I want this to continue. I want us to continue to make the policies that I think will make America strong,” he said in a video shared on YouTube. “Probably the best way for the Republican Party to do this is with Trump, not without Trump.”
Graham predicted the former president could either have a very positive or negative impact on the party.
“[Trump] could make the Republican Party something that nobody else I know could make it,” he said. “He could make it bigger, he could make it stronger, he could make it more diverse, and he also could destroy it.”