With a strobe light show worthy of a seizure warning and classic statuary in clear boxes, Milan streetwear cool guy Francesco Ragazzi brought his celeb-popular Palm Angels brand to New York Fashion Week for the first time.

And the reason? His explanation wasn’t nearly as dramatic as his Friday show.

Ragazzi says he came to New York for a new challenge. Founded in 2015, he rolled out jackets and coats outfitted with huge external zip pockets inspired by hunting and fishing gear. Some included a photo patch of a stag ready for a nighttime kill.

The 39-year-old Ragazzi also put out a mix of tailoring in jackets and coats, some outfitted with a loop of chain. For women, there were a few tiny sculpted dresses done in leather.

The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
Designer Francesco Ragazzi greets the audience after his Palm Angels collection is shown during New York Fashion Week, Friday Feb. (AP Photo/Diane Bondareff)
Designer Francesco Ragazzi greets the audience after his Palm Angels collection is shown during New York Fashion Week, Friday Feb. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
Rapper Gunna attends the Palm Angels show during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
Rapper Gunna attends the Palm Angels show during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
Rapper French Montana attends the Palm Angels show during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
Rapper French Montana attends the Palm Angels show during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
The Palm Angels collection is modeled during New York Fashion Week, Friday Feb. 8, 2019. (AP Photo/Diane Bondareff)
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