After Netflix decided to publish the film “Cuties,” accused of promoting pedophilia by sexualizing children, a spontaneous movement on social networks generated the hashtag #CancelNetflix to go viral.
According to YipitData, the number of subscribers to the popular platform increased during to the CCP Virus pandemic adding 10.1 million paid memberships in the second quarter, up from 2.7 million in the same period a year ago.
But YipitData, a global research and data analysis firm, told FOX Business that Netflix’s churn or the number of customers choosing not to renew their subscriptions, began to increase substantially after the release of the film and in parallel with the movement that spread in social networks calling to “cancel Netflix.”
On Saturday, Sept. 12, the company noted that Netflix’s daily subscriber cancellation rate reached an all-time high, almost eight times higher than the levels observed by the company in August.
In turn, YipitData believes that the defection may continue to grow in the coming days, as an online petition against the film has obtained more than 614,000 signatures as of Monday night.
In August, Netflix announced the release of “Cuties” (Mignonnes, original title), a French film, through its platform. However, the poster and description that accompanied the announcement caused so much controversy, that worldwide the hashtag #NetflixPedofilia began to hover over Twitter.
In response to the accusations, a Netflix representative told Fox Business in a statement, “We deeply regret the inappropriate images we used for “Mignonnes/Cuties.” (…) It was not right, nor was it representative of this French film that premiered at Sundance. We have now updated the photos and description.
However, the film was released anyway on Sept. 9. Once viewers saw the film and the provocative dance moves that the children perform in the film, they successfully spread the hashtag #CancelNetflix across social networks.
The #CancelNetflix movement finally transcended the barriers of cyberspace and even reached Congress. Sen. Josh Hawley (R-Mo.), called for the film to be removed from the platform saying in a Twitter message, “@Netflix should explain to the public why it is distributing a film, ‘Cuties,’ that appears to sexually exploit children and endanger child welfare.”
— Josh Hawley (@HawleyMO) September 11, 2020
Another Republican congressman who took action is Rep. Vern Buchanan (R-Fla.), who criticized the film in a press release. “We need to stop catering to predators and start paying more attention to protecting children,” Buchanan said in the statement. “A film that shows girls as young as 11 engaging in highly sexualized dance routines is inappropriate,” Buchanan said. “I support artistic expression in film but this is exploitative, dangerous, and borders on child pornography.”
That same day, Buchanan introduced legislation in Congress to ban the sale of realistic child sex dolls used by pedophiles.
Sen. Ted Cruz (R-Texas) also joined in the criticism, calling for a criminal investigation into Netflix and urging the Justice Department, in a letter to Attorney General Bill Barr, to investigate whether executives and filmmakers violated existing federal laws against the production and distribution of child pornography.