Director Spike Lee says he will no longer wear Gucci or Prada until the brands hire some black designers, following a pair of blackface fashion fails.

Lee said on Instagram Friday that “It’s Obvious To Da Peoples That They Don’t Have A Clue When It Comes To Racist, Blackface Hateful Imagery. WAKE UP.”

Spike said the brands needed to have black designers “To Be In Da Room When It Happen.”

The personal boycott in the midst of movie awards season was a powerful message to luxury fashion houses that are already suffering backlashes for designs evoking racist images.

Gucci this week apologized for a high-neck black wool sweater that featured bright red lips when pulled over the face, while Prada apologized for a monkey bag charm resembling blackface in December.

Spike Lee arrives at the 91st Academy Awards Nominees Luncheon on Monday, Feb. 4, 2019, at The Beverly Hilton Hotel in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Spike Lee arrives at the 91st Academy Awards Nominees Luncheon on Monday, Feb. 4, 2019, at The Beverly Hilton Hotel in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Spike Lee arrives at the 91st Academy Awards Nominees Luncheon on Monday, Feb. 4, 2019, at The Beverly Hilton Hotel in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Spike Lee arrives at the 91st Academy Awards Nominees Luncheon on Monday, Feb. 4, 2019, at The Beverly Hilton Hotel in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Spike Lee attends the 91st Academy Awards Nominees Luncheon at The Beverly Hilton Hotel on Monday, Feb. (Photo by Danny Moloshok/Invision/AP)
Spike Lee attends the 91st Academy Awards Nominees Luncheon at The Beverly Hilton Hotel on Monday, Feb. (Photo by Danny Moloshok/Invision/AP)
Spike Lee poses for a portrait at the 91st Academy Awards Nominees Luncheon at The Beverly Hilton Hotel on Monday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee poses for a portrait at the 91st Academy Awards Nominees Luncheon at The Beverly Hilton Hotel on Monday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee poses for a portrait at the 91st Academy Awards Nominees Luncheon at The Beverly Hilton Hotel on Monday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee poses for a portrait at the 91st Academy Awards Nominees Luncheon at The Beverly Hilton Hotel on Monday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee poses for a portrait at the 91st Academy Awards Nominees Luncheon at The Beverly Hilton Hotel on Monday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee poses for a portrait at the 91st Academy Awards Nominees Luncheon at The Beverly Hilton Hotel on Monday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee poses, second left, in the press room holding a plaque for his nomination for outstanding directorial achievement in feature film for
Spike Lee poses, second left, in the press room holding a plaque for his nomination for outstanding directorial achievement in feature film for “BlacKkKlansman” at the 71st annual DGA Awards at the Ray Dolby Ballroom on Saturday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee poses, second left, in the press room holding a plaque for his nomination for outstanding directorial achievement in feature film for
Spike Lee poses, second left, in the press room holding a plaque for his nomination for outstanding directorial achievement in feature film for “BlacKkKlansman” at the 71st annual DGA Awards at the Ray Dolby Ballroom on Saturday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee arrives at the 71st annual DGA Awards at the Ray Dolby Ballroom on Saturday, Feb. 2, 2019, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
Spike Lee arrives at the 71st annual DGA Awards at the Ray Dolby Ballroom on Saturday, Feb. 2, 2019, in Los Angeles. (Photo by Chris Pizzello/Invision/AP)
Spike Lee arrives wearing shoes that read
Spike Lee arrives wearing shoes that read “BlacKkKlansman” and “Speak On It” at the 71st annual DGA Awards at the Ray Dolby Ballroom on Saturday, Feb. (Photo by Chris Pizzello/Invision/AP)
Spike Lee poses in the press room with a plaque for his nomination for outstanding directorial achievement in feature film for
Spike Lee poses in the press room with a plaque for his nomination for outstanding directorial achievement in feature film for “BlacKkKlansman” at the 71st annual DGA Awards at the Ray Dolby Ballroom on Saturday, Feb. (Photo by Chris Pizzello/Invision/AP)