Streaming services like Netflix may be the cool kids taking over television, but broadcast networks aren’t throwing in the towel just yet.

A new generation of leadership at ABC, CBS, NBC and Fox is emphasizing their advantage in creating a communal experience for viewers. And they hope that the sheer volume of material that Netflix produces may provide an opening for creators who don’t want their shows to get lost.

The networks’ very survival may depend on new approaches, much of them involving live material.

FILE - This Jan. 6, 2019, file image originally released by NBC shows Chuck Lorre, foreground right, accepting the award for best TV comedy series for Netflix's
FILE – This Jan. 6, 2019, file image originally released by NBC shows Chuck Lorre, foreground right, accepting the award for best TV comedy series for Netflix’s “The Kominsky Method” during the 76th Annual Golden Globe Awards in Beverly Hills, Calif. (Paul Drinkwater/NBC via AP, File)
FILE - In this Aug. 3, 2018 file photo, John Landgraf, CEO, FX Networks and FX Productions, participates in the executive panel during the FX Television Critics Association Summer Press Tour in Beverly Hills, Calif. (Photo by Willy Sanjuan/Invision/AP, File)
FILE – In this Aug. 3, 2018 file photo, John Landgraf, CEO, FX Networks and FX Productions, participates in the executive panel during the FX Television Critics Association Summer Press Tour in Beverly Hills, Calif. (Photo by Willy Sanjuan/Invision/AP, File)
This image released by CBS shows the TNT Boys performing on the premiere of the competition series
This image released by CBS shows the TNT Boys performing on the premiere of the competition series “The World’s Best,” which debuted Feb. (Monty Brinton/CBS via AP)
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