By any measure, the release of “Avengers: Endgame” is a movie-theater event unlike any other.

When the 22nd film in Marvel Studios’ saga opens in North American theaters on Thursday night, it will land on more screens than any movie ever has in U.S. and Canadian theaters. And the 4,600 theaters the Walt Disney Co. has lined up may still not even be able to keep up with demand.

Beginning Thursday night, AMC Theatres will stay open 72 hours straight. Some $120 million in presales have already set records on advance ticketing services Fandango and Atom. AMC’s website was crashed by early “Endgame” ticket buyers.

Marvel Studios President Kevin Feige, from left, poses with members of the cast of
Marvel Studios President Kevin Feige, from left, poses with members of the cast of “Avengers: End Game,” Chris Hemsworth, Chris Evans, Robert Downey Jr. (Photo by Willy Sanjuan/Invision/AP)

Disney said Wednesday that “Avengers: Endgame” grossed about $107.2 million in China on Wednesday, where it first opened.

Elizabeth Olsen, left, takes a selfie with fans as she arrives at the premiere of
Elizabeth Olsen, left, takes a selfie with fans as she arrives at the premiere of “Avengers: Endgame” at the Los Angeles Convention Center on Monday, April 22, 2019. (Photo by Chris Pizzello/Invision/AP)
Brie Larson takes a selfie with a fan as she arrives at the premiere of
Brie Larson takes a selfie with a fan as she arrives at the premiere of “Avengers: Endgame” at the Los Angeles Convention Center on Monday, April 22, 2019. (Photo by Chris Pizzello/Invision/AP)
Jeremy Renner takes a selfie with a fan as he arrives at the premiere of
Jeremy Renner takes a selfie with a fan as he arrives at the premiere of “Avengers: Endgame” at the Los Angeles Convention Center on Monday, April 22, 2019. (Photo by Chris Pizzello/Invision/AP)
Disney CEO Bob Iger arrives at the premiere of
Disney CEO Bob Iger arrives at the premiere of “Avengers: Endgame” at the Los Angeles Convention Center on Monday, April 22, 2019. (Photo by Jordan Strauss/Invision/AP)

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