Using the message “Because kindness keeps the world afloat,” a special video titled Kindness Boomerang (Kindness comes back) has reached millions of people around the world, enabling every single one of us to experience and understand that kindness possesses a superpower that inspires, spreads around, and comes back to us.

Have you ever wondered whether a small act of kindness can make a difference in the world? Sometimes, we may feel that those whom we wholeheartedly try to help do not truly appreciate our support. That is not necessarily the case. Kindness possesses within itself the most special and powerful quality – it is infectious.

Your benevolence never goes to waste, nor is it meaningless – it always makes a difference. A small act of kindness can help someone overcome a difficult day, save someone’s life, inspire someone to change their mind, motivate someone to be self-aware, heal, or inspire the next act of kindness.

In 2015, the independent audit agency Quanttitudes LLC studied and quantified the level of perceived kindness in adults around the United States. It was reported that only 25% of adults in the United States (about 50 million) rated the kindness of their fellow Americans favorably, while the remaining 75% (about 150 million people) thought that they were living in an unkind society.

With so many adults perceiving a big deficit of kindness in their world, it is understandable how gloomy and hateful thoughts predominate among schoolchildren.

Keeping those numbers in mind, Kindness USA launched a mission to promote initiatives that create positive change and to raise the level of perceived kindness from 25% to 80% by 2027.  Aided by Kindness USA, the organization Life Vest Inside conducted a campaign named Kindness Boomerang on the Internet. This non-profit organization took upon itself the mission to inspire people worldwide to see, feel, and realize how kindness can make a difference in the world.

With the motto “Because kindness keeps the world afloat,” the video Kindness Boomerang shows how a single act of kindness, no matter how small, can create a chain of reactions that can heal wounds, change lives, and make the world a much better place.

The title of the video Kindness Boomerang refers to a special weapon of Australian origin that, if thrown away, will return to its thrower. Using the symbolic image of a boomerang, the video illustrates how an act of kindness can pass from an individual to the next until it returns to the first person who set the kindness chain into motion – like a boomerang coming back to its owner.

The video begins with a construction worker helping a boy to get on his feet after falling off his skateboard. From there, the act of kindness bestowed upon the boy is passed onto an elderly lady as the youngster helps her carry some heavy bags and cross the street.

At that point, it’s the elderly lady’s turn to give a woman she meets on the sidewalk some coins to pay for her parking. The woman, then, returns a fallen wallet to its owner, who, in return, helps a man carry a heavy suitcase to the entrance of his apartment.

The man is next seen buying some food and water for a person in need. With a full belly, the homeless person promptly notices a young girl forgetting her phone, and runs after her to give it back.

Later, the young girl decides to gift a flower bouquet to a sad-looking woman having lunch at a restaurant. Encouraged by the random act of kindness, she leaves her waitress a generous tip. After that, the overwhelmed waitress decides to offer a glass of water to a construction worker – the same man who helped the child at the beginning of the video.

The act of kindness continues its journey, uninterrupted and undisturbed, going from person to person through different paths.

There is no dialog among the characters, instead, the story unravels itself aided by the melodious notes and inspiring words of singer Matisyahu’s song One Day. The lyrics carry the message of Matisyahy’s belief in a world without war, where everyone could live peacefully: “I’ve been praying for/ For the people to say/ That we don’t wanna fight no more/ They’ll be no more wars/ And our children will play.”

Every single act of kindness takes less than a minute but has the power to remind us not to be indifferent to other people’s problems – to show us that the world could be a little better if each person performed random acts of kindness. As the saying goes, “At the end of the day, people won’t remember what you said or did, they will remember how you made them feel.” We can witness the following meaningful acts throughout the video:

  •       The boy’s friends asked him to go and skateboard with them, but the boy chose to help the elderly woman first. The kindness he received from the worker has been transmitted to him.
  •       It does not matter if the people in need were someone the characters in the video knew or not. They still chose to help them with their kindness.
  •       From the start, people chose to stop what they were doing to help others, instead of ignoring them and minding their own business.
  •       People smiled and shook their heads in disbelief when they were suddenly treated with kindness, but they didn’t forget – their following act was to spread kindness they received to the people around them.
  •       Every action that we see in this video makes people feel better – no one feels worse.

Many schools encouraged students to watch this video. Teachers said that Kindness Boomerang was a simple, short, but striking video that their classes watched no fewer than four times during the school year. The school used the video’s many meaningful aspects to start a conversation about kindness using the following questions:

  • This video has more than 30 million views on YouTube. What is the message that it tries to promote about kindness?
  • How much time/energy/money do acts of kindness cost?
  • How many acts of kindness can you count throughout the video?
  • How many people are affected by an act of kindness?
  • Who was the last person to receive an act of kindness?

These questions help us analyze the video’s message and come to the conclusion that acts of kindness can be performed by anyone towards anyone, as they are free of charge. Thanks to the video, we see daily real-life situations, acts of kindness towards people of all ages, genders, and social classes. In the end, you get what you put out into the world.


Moreover, the main purpose of this video is to demonstrate the positive and great change that happens within people after receiving a random act of kindness. Sometimes, big changes start with small actions. Expecting different results after doing the same thing over and over again is not reasonable – let’s finally take the initiative to perform an act of kindness and be part of the change that we want to see in the world.   

Boomerang Kindness spreads the message about the amazing power of kindness, in the hope that each person will change their perceptions and act in a kinder and more positive way. Show kindness every day throughout your life, for no special reason, and to anyone you meet, to turn kindness into a warm and infectious action.

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