Disney may have alienated their core demographic with Captain Marvel’s Brie Larson leading its intersectional feminism agenda.

For some time, Marvel has been looking expand their demographic to female, and the new Captain Marvel was aimed to do just that.

Statistics shows that white male make up the mass of Marvel’s demographic. (Source: Theatrical Market Statistics 2016 by Motion Picture Association of America, Inc.)

Captain Marvel played by actress Brie Larson felt that the pool of film critics were overly white and male and didn’t do a good job of representing other groups. And so perhaps she was an apt choice to lead the feminist campaign,

“I had a meeting with Marvel and what we discussed was they wanted to make a big feminist movie.” Said Brie.

But as it turned out Marvel’s campaign has seemed to focus too much more on Brie Larson being a female than her being Captain Marvel. So Marvel received some huge backlashes, before the premiere of Captain Marvel, the ‘wants to see it’ counter on review website, Rotten Tomatoes, dropped from 80% to 27%, until it had dropped so low that Rotten Tomatoes had to remove that feature entirely.

Marvel’s core demographic -white male felt personally attacked because of some of the comments the actress had made in the Marvel campaign but also in the past.

Watch: Brie Larson speech at Crystal Award for Excellence in Film 2018  


“I don’t need a 40-year-old white dude to tell me what didn’t work about A Wrinkle In Time” says Brie Larson. “It wasn’t made for him! I want to know what it meant to women of color, biracial women, to teen women of color.

Brie Larson has said that she sees Captain Marvel as her “form of activism”.

“The movie was the biggest and best opportunity I could have ever asked for,” Larson told InStyle.

When asked about the controversy, Brie Larson replies, “What I’m looking for is to bring more seats at the table, No one’s getting their chair taken away. There’s not less seats at the table, there’s just more seats at the table.” Nonetheless many fans still feel that Brie Larson wants to exclude white men, not for the sake of diversity and equality of opportunity, but solely because they are white men.