Fashion giant Inditex, parent of high-end brand Zara, has decided to shut down three global brands in China’s market in the aftermath of the Covid-19 outbreak and the country’s extreme pandemic control measures.

Sourcing Journal reported that these three fashion brands, including Bershka, Pull & Bear and Stradivarius, will shut their Tmall stores, ceasing their operations in mainland China.

The move comes after the fashion brand removed physical stores earlier this year in China, one of the world’s largest retail markets.

According to Apollo News, Bershka announced on its homepage that its official flagship store will stop selling the brand’s collection from July 31. Pull & Bear and Stradivarius also decided to cease operations on the similar date.

Among Inditex’s brands, Stradivarius focuses on womenswear products, and Bershka and Pull & Bear take care of men’s and women’s clothing.

These three brands are focused on the young group, most of the clothing prices are less than 1,000 yuan ($150), and the average price of ordinary shirts and skirts is about 100 to 400 yuan ($15-$60).

As one of the first fast fashion brands to land on Tmall, Bershka, Stradivarius and Pull & Bear all have more than 4 million followers. But since Inditex suffered its first quarterly loss in 2020, the three brands have faced difficulty in China.

According to Inside Retail, Inditex enjoyed high growth across most markets, but the group recorded the opposite in China – where 67 stores were affected by the country’s Covid-19 restrictions.

Bershka, Pull&Bear and Stradivarius began moving out from China at the start of the Covid-19 pandemic. As of January 2020, Bershka operated 62 stores in China, Pull & Bear had 65 stores, and Stradivarius ran 35 locations.

One year later, or by January 2021, that number had dwindled to seven Bershka stores, six Pull & Bear stores, and zero Stradivarius stores. All the remaining Bershka and Pull & Bear stores have since been closed. Thus, they no longer have physical stores in China. 

In addition to these three brands from Inditex, a series of fast fashion brands such as Old Navy, Selected and Esprit has quit China in the past few years. Their exit reflects not only the impact of the Covid control measures, but also the change in preference of Chinese consumers. 

Some consumers said that many Chinese domestic brands now do better than these fast fashion brands, and they are willing to support the domestic companies.

At present, Inditex only retains the brand Zara, the mid-range brand Massimo Dutti, the underwear brand Oysho and the furniture brand Zara Home in the shopping malls in China.

According to Sourcing Journal, Zara brand operated 133 stores in the market as of January 31. Massimo Dutti ran 70 stores, Oysho 61 stores, and Zara Home 39 stores.

Last month, the fast fashion brand H&M store also quietly withdrew from a commercial street in Shanghai. The store is the first of the H&M brand to open in China and had been open for 15 years.

Sign up to receive our latest news!

By submitting this form, I agree to the terms.