China’s top phone maker Xiaomi is facing a crisis in the Indian market, which represents its main market.

According to Pehal News Team, analysts indicate that Samsung could overtake Xiaomi as the most popular mobile phone brand in India in the second quarter of next year.

Faisal Kawoosa, an analyst at TechARC, an Indian research institute, said that Samsung had provided Indian consumers with a variety of 4G and 5G models to choose from.

Meanwhile, Xiaomi’s mobile phones have increased in price in the Indian market, which has reduced their appeal. According to his analysis, in the price range of nearly $250, Indian consumers prefer Samsung over Xiaomi.

Kawoosa said, “Samsung might capture 23-24% market share by Q2 of 2023, overtaking Xiaomi, which will continue to own 19-20% share.”

According to Apollo News, due to the increasingly strained relationship between India and China in recent years, India’s trade deficit with China has widened, and Xiaomi is also facing increasingly stringent regulatory scrutiny from the Indian government.
Xiaomi Corporation, on Nov 23, announced its financial report. In the third quarter of this year, the revenue of the leading technology company in China fell 9.7% year-on-year. The cause is thought to be the Chinese Communist Party (CCP) ‘s zero-covid policy based on lockdown.

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