Livestreaming began as a popular form of entertainment in China. But, day by day, it gradually infiltrates many aspects of life, including shopping, chatting, and the latest is labor recruitment.
According to Restofworld, China’s big tech companies like Kuaishou Technology have launched a dedicated live stream service to connect blue-collar employees, and manual workers, with factories. This platform has grown fast; 250 million monthly active users were recorded in the second quarter of 2022.
According to employers, Livestream recruiting is more economical for finding low-skilled labor.
Jiaxi Hou, a researcher at the University of Tokyo, learned about the popular user community on Kuaishou. He thinks Kwai Recruitment can bring job opportunities to people from disadvantaged backgrounds, the elderly, the illiterate, and the working poor living in underdeveloped areas.
Live-streaming feeds are where people can watch videos depicting different types of work. Then, they can find job ideas they never thought existed through infinite scrolling.
However, workers have faced many problems with this form of recruitment boom. They face fraud, delays in pay, and discrimination by age, gender, and ethnicity.
Ma Legang, a 27-year-old former electronic factory worker in Shanghai, told the Rest of the World, “On the internet, it’s just talking. You cannot believe everything.”
Viewers sometimes cannot distinguish whether the image in the Livestream is a natural or staged working environment. For example, some recruitment companies have faked the production line, putting a series of phone cases and cables in the frame, but it is not actually in the factory.