During China’s largest online shopping event, Singles Day, Apple’s products were sold at incredible discounts.
JD.com surpassed other e-commerce platforms with the greatest price reduction. According to IT House, the internet titan offered the iPhone 14 with a price cut of up to 700 yuan, or nearly $100. Buyers can get its Plus version at 1250 yuan ($175) lower. Cost for iPhone 13 was slashed by 800 yuan or $112.
Massive sales were also offered to Macbook and Apple Watch Series 8. The Macbook Pro 16-inch only cost 17,198 yuan, $2,419.
JD.com did not apply price cuts to the iPhone 14 Pro and 14 Pro Max. However, it is understandable as both versions are in short supply.
Looking over the entire smartphone market, the South China Morning Post reported that the shopping extravaganza had triggered a price war.
A saleswoman at Huawei’s flagship store in Shenzhen said some smartphone models’ prices were at all-time lows. Just seconds after JD.com launched its Singles’ Day pre-sales campaign on October 31, Honor, Xiaomi, Apple, and Huawei transactions crossed 100 million yuan.
Will Wong, a Singapore-based analyst at tech research firm IDC, believes the generous promotions could help vendors boost spending and reduce surplus inventory across the country.
Wong said, “The promotions are expected to be especially attractive to consumers who have been waiting for good deals.”
Wong views that customers may be more inclined to buy groceries and other products, considering China’s current economic outlook and zero-COVID environment.
According to IDC data, 71.1 million smartphones were shipped in China in the third quarter, a fall of 11.9% from the same period last year.