China’s leading hotpot chain Haidilao has been accused of intellectual theft by the founder of a nascent tea brand in the country.

According to Financial News Network, Mou Sheng , the chief executive of Changsha -based Zha Dui , made his accusations in late September. It was about when Haidilao and tea and bakery franchise Nayuki announced hawthorn-based products in a collaboration.

The two giants introduced a strawberry-hawthorn drink and hawthorn mousse with a wagyu marble-like appearance. Mou’s brand has been selling a similar drink combination since 2018, and their beef-like hawthorn product was launched as early as July 2021.

Mou said not only do the ideas resemble that of his brand, even the signature name “Zha Dui , or Hawthorn Heap” is reproduced. In addition, he shared screenshots of registered trademarks for the wording. 

Using the company’s trademark product name was the last straw for Mou.

He said, “We are small in scale and low in volume, and if we don’t speak up, we will be considered plagiarists.”

According to the executive, since Nayuki is more famous, several customers mistakenly thought that his brand was copying the Nayuki brand when they saw the resembling posters and packages. 

The Financial News Network reports that Zha Dui was established in 2017, and the company has five stores. However, it is a pioneer in hawthorn-themed products. It has released 30 items, such as hawthorn soup and hawthorn sparkling water.

Brands replicating a trending flavor is not unpopular, but Mou said that when famous names pick up ideas from juvenile competitors, it could be a fatal blow. Not all original creators have the resources to have their voices heard, and their creative labor will be accused of plagiarism.

Mou stated, “It’s not easy to be original, but I hope that as peers, we can respect each other more and learn from each other, but also have some limits.”

Local brand accuses Haidilao hotpot chain of plagiarism 

China’s leading hotpot chain Haidilao has been accused of intellectual theft by the founder of a nascent tea brand in the country.

According to Financial News Network, Mou Sheng , the chief executive of Changsha -based Hawthorn Heap, made his accusations in late September. It was about when Haidilao and tea and bakery franchise Nayuki announced hawthorn-based products in a collaboration.

The two giants introduced a strawberry-hawthorn drink and hawthorn mousse with a wagyu marble-like appearance. Mou’s brand has been selling a similar drink combination since 2018, and their beef-like hawthorn product was launched as early as July 2021.

Mou said not only do the ideas resemble that of his brand, even the signature name “Zha Dui , or Hawthorn Heap” is reproduced. In addition, he shared screenshots of registered trademarks for the wording. 

Using the company’s trademark product name was the last straw for Mou.

He said, “We are small in scale and low in volume, and if we don’t speak up, we will be considered plagiarists.”

According to the executive, since Nayuki is more famous, several customers mistakenly thought that his brand was copying the Nayuki brand when they saw the resembling posters and packages. 

The Financial News Network reports that Hawthorn Heap was established in 2017, and the company has five stores. However, it is a pioneer in hawthorn-themed products. It has released 30 items, such as hawthorn soup and hawthorn sparkling water.

Brands replicating a trending flavor is not unpopular, but Mou said that when famous names pick up ideas from juvenile competitors, it could be a fatal blow. Not all original creators have the resources to have their voices heard, and their creative labor will be accused of plagiarism.

Mou stated, “It’s not easy to be original, but I hope that as peers, we can respect each other more and learn from each other, but also have some limits.”

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