Many Chinese media outlets recently reported significant recruitment of “personnel that create a fake environment for the real estate industry” in various locations. Through undercover investigations, some reporters revealed that many salespeople were essentially “actors” who created a false scenario. At the same time, government officials and employees are also assigned targets to sell houses (aside from their regular work duties).
According to a job posting issued by a part-time recruitment account in Guangdong, a real estate center in Shenzhen North Railway Station, Longhua District, needed to hire 40 individuals. The aim was to walk about the real estate sales center, pretending to inspect the residences to create a lively mood that would stimulate demand. Applicants must be well-dressed and between the ages of 30 and 45 for the part-time position.
According to Sina Finance, a financial media reporter as a candidate recently called a part-time real estate agent of a Guangzhou housing company. He was informed that he might receive 20 yuan for each property he visits, with a daily limit of five homes.
An undercover reporter was told that some real estate projects demand tenants to stay in the sales office for more than one hour after accepting an offer to work as a part-time real estate agent, simply following the standard procedure.
Such employment postings were also seen in Jinan, Shandong. According to the relevant information, those who apply for the false house environment must be between the ages of 26 and 46, a man or a couple, healthy, mature, and fluent. They will get 15 yuan each time they see the house.
A corporation in Kunming, Yunnan, wants a broker to work eight hours a day, dress casually, appear wealthy, and alongside other employees, play the role of family members or couples. The salary is 90 yuan for each person.
The real estate debt crisis has recently emerged as one of the most critical issues confronting the Chinese economy. Local governments are trying to find a way to salvage the housing sector.
Aside from advertising efforts such as swapping houses for garlic, wheat, and other goods, there has recently been an explosion in the mainland media, with the government explicitly allocating the responsibility of selling properties to public authorities. Their house sales performance influences not only their commissions but also their work performance and even personal promotion.
According to a June 25 report by the Chinese media “Economic Observer,” earlier this year, the government of Yulin city, Guangxi province, set out regulations that, from 2022, all government departments and city departments must complete the task of introducing people in the town to buy 8,000 houses. This job of selling houses is distributed to each cadre. As a result, all civil servants in Yulin City, Guangxi, are compelled to sell residences in addition to their regular duties.
To achieve the task, they took advantage of every chance to present housing and housing subsidies as long as there were enough people. Whether on weekdays or weekends, they would organize a free bus for individuals interested in visiting the city to tour homes. They also rallied relatives and friends to come to see, buy houses, and even allow relatives and friends to be the “downline” to complete the rating requirements.
The study allocated “selling houses” to civil servants and local housing development, education, health personnel, and other systems. They do not, however, receive a fee for selling the house; instead, it is linked to the evaluation of individual and unit job performance. All Yulin City agencies at all levels are evaluated using this system.
However, due to Yulin’s economic situation, there are few job opportunities, and the population migration phenomenon is severe in Yulin. In addition to the fact that many real estate companies inflate prices, demand for people’s homes is minimal, and even when civil servants participate, it does not change much.