After six years, Apple has reclaimed the number one smartphone seller title in China again. Data from the market analysts Counterpoint Research showed that Apple accounts for nearly 23 percent of the China smartphone market.
In addition, Techwire Asia reported on January 28th that the firm’s shares also reached a record high in the fourth quarter.
Despite a 9 percent drop in China’s overall smartphone sales and the ongoing trade and tech standoff between the US and China, Apple still enjoyed strong growth because of its flagship iPhone 13.
Counterpoint Research’s analyst Mengmeng Zhang said, “The new iPhone 13 has led the success due to a relatively lower starting price at its release in China, as well as the new camera and 5G features.”
Zhang also cited Huawei’s downfall in the market due to the “ongoing US sanctions.”
Tom Kang, Counterpoint Research Director, predicted that Apple would “continue its high performance in China, until other competitors catch up in both brand and quality.”
According to Counterpoint Research, Huawei had only a 7 percent market share in China in the fourth quarter, and sales were down 73 percent year-on-year.
A report from CNBC also mentioned several reasons behind China’s 2 percent year-on-year decline in domestic smartphone market sales.
First, the global semiconductor and component shortage has hampered companies’ ability to provide phones. Second, according to Counterpoint Research senior analyst Ivan Lam, China’s average smartphone replacement cycle is longer.