The price of a luxury brand of ice cream selling at 37 dollars each cup has caused a public outcry in China. 

According to the South China Morning Post (SCMP), a cup of Maotai ice cream is four times higher than the brand’s official price.

The news outlet reported that the price of each cup of ice cream sold online ranges from 18 dollars to 37 dollars via third parties.  

Maotai is the most well-known brand of liquor in China. It is a style of baijiu, a distilled Chinese liquor, and is named after the town of Maotai, Guizhou province.

In May, the famous alcohol brand partnered with Mengniu, a Chinese dairy company, to offer liquor-flavored ice cream products to the market. Prices range from 7.5 to 10 dollars per cup for common flavors like tiramisu, classical original, and vanilla.

Only customers in Guizhou province and two other provinces, Jiangsu and Jiangxi, can buy the products. Customers have the option to buy online or in physical stores in those areas. 

Because of the limited location, customers in other places can not buy the ice cream. 

SCMP reported that private sellers acted as distributors on online platforms like Taobao or JD.com to sell Mao-tai ice cream at much higher prices. 

The incident has fueled heated online debate on China social media, where most comments were against the extremely high price for just a cup of ice cream. 

Last week, another ice cream incident also caused controversy. A viral video circulated on mainland China social media showed an internet user using a lighter trying to burn Zhong Xue Gao brand ice cream, but it did not melt. [Video] [Video]

Before this controversy, Zhong Xue Gao’s sea salt and coconut-flavored ice cream were left at room temperature of 31 degrees Celsius (about 88 degrees Fahrenheit) for nearly an hour without melting.

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