A Californian outdoor clothing company canceled all paid advertising on one social media platform for putting “profits over people.”

Ventura-headquartered Patagonia boycotted all paid Facebook ads because the internet company allegedly spreads “hate speech” and “misinformation” about U.S. democracy and climate change theory.

“Internal Facebook documents released over the last few weeks have made it incredibly clear that they know the irreparable damage that their lack of accountability causes their 3 billion users, and the corrosive effects that has on society itself,” Patagonia said on its website. “Facebook’s executives know what steps it can take to mitigate such harm–yet they have repeatedly failed to reform.”

The remarks came more than 16 months after the company first boycotted Facebook as part of the Stop Hate for Profit campaign back in June 2020. Patagonia encouraged other companies to join the boycott for prioritizing profits over the effect they generate on people. The North Face, Ben & Jerry’s, Puma and many others have since joined the cause.

Former Facebook manager Frances Haugen recently leaked a series of internal documents to The Wall Street Journal that allegedly prove her former employer engaged in questionable practices to increase profit.

These documents are claimed to show the social networking giant circulated erroneous information, hatred, disinformation, and political unrest.

“Facebook’s products harm children, stoke division, and weaken our democracy,” Haugen previously said. “We must demand Facebook make changes.”

“My fear is that without action, divisive and extremist behaviors we see today are only the beginning,” she added. “What we saw in Myanmar and now in Ethiopia are the opening chapters of a story, so terrifying no one wants to read the end of it.”

Patagonia CEO Ryan Gellert confirmed company profitability dwindled since boycotting Facebook ads. Nevertheless, he continues to stand firm against the social network.

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